Hi Coventry,
I don’t know (and I’ve called them as well) but I do know that they have made changes in how the Amazon line is being fulfilled (Amazon is now fulfilling them as well as them) and that part of their original plan (see their welcome post here) was to introduce a line of mattresses at a special discounted price on Amazon to build their brand as a stepping stone to introducing their own new line of mattresses on their own site (which has now started to happen). This was the reason that they were never able to offer the 5% discount on their Amazon mattresses (their margins were too low to allow that).
Now that they have introduced their own line … they may also be bringing their own Amazon line into “alignment” with a more “normal” margin that would be more typical of other manufacturers that are in the “best in country” value range. This would normally involve either price increases or the use of different materials.
This is a tough one to answer because the mattress would be basically the same product in terms of feel, performance, design, and durability and would still be “best in country” value but the base layer would also be lower density/quality polyfoam. I believe that they had access to some special temporary pricing with the base foam they were using (which would normally be more costly than their pricing allowed) and this may also not be available any longer which means that they would need to replace it with a different foam which was the best available to them and that the price of the mattresses allowed. Once any of this is confirmed though then I think it would be a good idea to add any changes to the description to make it clear what the current specs are so that people can make their purchase based on the materials as they are at the time they purchase it. In any case … I know them well enough to know that they would certainly disclose it to anyone who asked.
When they first started this was their only mattress and was set up to be a “special promotion” from the start but now it is the “entry level” of a more complete line and is being mostly fulfilled by Amazon which in turn leaves them free to design and build new mattresses to expand their line that they can offer on their own site as well as through their Dreamfoam Bedding line on Amazon so they may want the specs to better reflect the “position” of the mattress as well.
When I have the chance to talk with them (so I can avoid speculation about something I don’t know for sure) I will add any further comments here as well.
Phoenix