Hi mojowomyn,
Of course that’s always one of the challenges when it comes to each person’s personal value equation but for me it would need to be significantly “better” in one way or another from other memory foam mattresses that used similar quality materials (but in a much different design) in lower budget ranges. There isn’t a “price” you can attach for comfort or performance that clearly works better for you than something else but there can certainly be an extra cost for a mattress where the benefits of the design or the story attached to it don’t translate into improved feel or performance that you can clearly distinguish and identify.
I’m looking forward to your ongoing feedback along the way.
Phoenix