Hi gnorcrosst,
Well said ! 
I agree with every one of the points you made and I appreciate you taking the time to share them.
Like you I don’t pay a lot of attention to mattress reviews (see post #13 here) but reviews about the knowledge, experience, and service of a business (such as your’s) can be much more useful as long as they are fair and based on reasonable expectations which as you mentioned is not always the case.
I think that many consumers forget that they are the only ones that can make their “best” choice in the end and that even “expert” guidance and accurate information can only be just that … guidance and information.
It’s unfortunate that PLB is having some supply issues (even though the mattress you purchased is still fairly new to market) and I understand your disappointment. Based on what you shared I would think that your retailer is as disappointed and possibly frustrated as you are.
You are certainly welcome to post their name here (or elsewhere) and it could benefit many people who have read the articles and guidelines here and understand that who you deal with can be one of the most important parts of a successful purchase. I believe that giving credit where it is due is always a good idea.
In any case … thanks again for taking the time to share your thoughts and insights.
Most importantly … congratulations on the research you did and on your new mattress (even though you won’t be able to sleep on it as quickly as you hoped)!
Phoenix