Hi dunbroke,
There are two factory direct manufacturers in Wichita I’m aware of (one of which is Denver Mattress which you mentioned) …
Furniture Row® Store Locations - Store Hours & Addresses Regional factory direct manufacturer which makes a range of mattresses including innersprings, hybrids, and two iChoice models which are mostly latex but give you the option of a latex or memory foam comfort layer… I would avoid the major brands that they also carry.
ADMIN NOTE:Removed 404 page link | Archived Footprint: sleeplevel.com
Local factory direct outlet with a warehouse in Wichita but you can go there to test their mattresses. I spoke with Mark the owner and he is trying to do things “right”. They are a newer company that is sold mainly through various shows and displays in the region. They use high quality materials in their mattresses but are in a more premium price range compared to some other factory direct manufacturers. They would be worth including in your testing if you are looking at mattresses in the iComfort budget range (they compare favorably to these in quality and value) but I would make some careful “value” comparisons. Their website prices are higher than they actually charge at tradeshows and local displays so make sure if you go here that you ask them for their discounted prices.
There are some local retail outlets which may also have some better value (on a “mattress by mattress” basis and depending on the prices they sell for and the materials inside them of course). These may be more difficult to shop though because they may not be willing or able to tell you the type of information that you need to know about the materials inside their mattresses to identify any weak links in terms of quality/durability or to make meaningful comparisons with other mattresses. I’ve listed them with the brands they may carry (according to their website) that may have some better value (depending on their prices and materials) but I would recommend a call first to make sure you feel comfortable with them and “interview” them along the lines of this article before you go there.
ADMIN NOTE:Removed 404 page link | Archived Footprint: bedsforlesswichita.com
Restonic, Easy Rest, American Bedding
http://www.hickersonfurniturewichita.com/ Restonic
http://www.hortonsfurniture.com/ Restonic (healthrest latex and gel)
Denver Mattress may be your best value in the area and the easiest to find the information you need to make good choices but these are the ones that I would also include or at least call if you wanted to broaden your search.
Phoenix