Hi toddking2,
Latex comes in a wide range of softness levels and mattresses that use them have many different designs and can be just as varied as an “innerspring mattress” which can range from one extreme of comfort and support to another.
There are only two ways of making latex (the Talalay method and the Dunlop method) and each can be made from either natural or synthetic latex or a blend of the two. Talalay has a lighter more “springy” feel while Dunlop has a denser less responsive feel. they have been compared to the difference between angel food cake and pound cake. Other than this … it’s a matter of different softness levels of latex in different layers and different mattress designs that accounts for the many different “feels” of a latex mattress. You can read more about the different types of latex in this article and in post #6 here.
Arizona Premium sells both Dunlop and Talalay latex that use both blended and all natural rubber in several different designs and combinations of firmness levels.
Phoenix