Hi chicago77,
Thanks for the thought but I enjoy what I’m doing too much to consider running a store … and I can help more people this way and hopefully have a bigger effect on the industry than running a store as well 
You can see my comments about the Kauai Latex in post #4 here. If the mattress is a good “match” for you in terms of PPP then there are no obvious weak links in the design in terms of durability so it would be worth considering for those that aren’t in higher weight ranges (more than the low 200 lb range or so) where a higher density base foam would be more important.
This mattress has 3" of 3 lb memory foam which is lower quality/density than I would be comfortable with and I would consider it be a weak link in the mattress in terms of durability. I would avoid it.
Phoenix