My Essentia.com False Advertising and Lying to Consumer

Hi yogiyoda,

Since there are no polyurethane foams made anywhere in the world that do not have petrochemicals in them (to differing degrees) ā€¦ it is clear to me that their foams are not petroleum free.

You can believe whatever you wish of course but there is evidence to show that their ā€œlatex memory foamā€ material contains no hevea milk (or at least none was found in the chemical analysis). Even their own site shows it contains SBR which is synthetic latex among the ingredients. Even the main components of SBR (Styrene and Butadiene) can by synthesized from either petrochemicals or from other sources.

This also has nothing to do with the ā€œsafetyā€ of their foams as you point out ā€¦ only with their false claims and misleading statements on their website.

Your comments about natural vs synthetic are the topic of many posts in this forum and all over the internet as well and I agree it is completely misused and misleading in many cases. Same goes for the use of the term ā€œorganicā€.

You can see them in the attachments in post #4 here.

Phoenix

Thanks Phoenix,

Playing devilā€™s advocate. Letā€™s assume that the lab results are a legitimate analysis of Essentia foam. The analysis leaves open the possibility that at least one of the components was derived ā€œpossibly from Hevia ā€˜Sapā€™.ā€ As for the two other compounds, the lab sees no evidence that they were derived from a ā€˜naturalā€™ source. However, they arenā€™t conclusively stating that they are not.

Either Essentia has innovated some new process which is unfamiliar to the lab, or they should be getting into trouble. And nit picking aside, if the lab results are accurate, it makes Essentiaā€™s marketing look very bad either way.

By the way, in the US, ā€œorganicā€ at least with foods has a very clearly defined meaning and canā€™t be thrown around casually in marketing. Although Iā€™m not sure about itā€™s meaning in regards to mattresses.

(FYI - the meaning of ā€œorganicā€ in chemistry, although different, is also clearly defined)

Hi yogiyoda,

Thatā€™s not devils ā€œadvocateā€ ā€¦ thatā€™s just misreading the lab report which specifically says ā€¦

As I say ā€¦ I go by ā€œpreponderance of the evidenceā€ and on how truthful I believe all the information I have read or received really is.

Of course you are welcome to make whatever interpretations you feel is warranted or go to the whatever level of minute and unlikely possibilities you believe justifies the Essentia claims. I just donā€™t believe them.

Yes you are correct in this and it has been the topic of many posts in the forum (and elsewhere on the web) including some that are very recent. The Wikipedia article doesnā€™t specifically mention textiles though which you can see here (the official source for the US) are somewhat different and GOTS certification can also be used to make an ā€œorganicā€ claim although not an NOP certified organic claim or use the USDA seal.

At this point ā€¦ there are only two manufacturers who make GOTS certified organic mattresses ā€¦ they are Organicpedic and Naturepedic, both of whom used Oregon Tilth as their certifying agent.

Phoenix

Hi Phoenix,

Maybe itā€™s not misreading the lab report but just reading it closely:

Also, I have seen no proof that that report is even legitimate analysis of Essentia foam. But I leave open the possibility that it is legit. I take it you did some due diligence verifying that it was. If it is legit analysis, the preponderance of evidence leads to petrol-chemicals being involved. However, as stated previously, I do believe there is room for doubt - possibly even ā€œreasonableā€ doubt :slight_smile:

But letā€™s assume that Essentia foam is petroleum based memory foam. Think what you are asking me to believe. You want me to believe that this business was founded on a blatant lie that is easily disproved. And not only was this allowed, but the company has been continuing to grow for years - even with an A- BBB rating. ā€¦while at the same time, in a reply to me in another thread, stating that you think that industries can do a good job of regulating themselves.

Iā€™m sorry but if this company is allowed to blatantly lie to the public like that, there is something wrong. And Iā€™m not sure that the foam and mattress industries can do anything about it internally. I too believe that there can be over regulation that hinders our freedoms and the economy. But Iā€™m not naive enough to believe that pure laissez-faire capitalism can actually work in the real world. It would fail for the same reason Communism fails. Both philosophies fail to fully take into account the greed that is part of human nature. Iā€™m glad there are some sensible enforced regulation in regards to traffic. Iā€™m glad there are some sensible and enforced regulations around theft/murder etc. And Iā€™m glad there are some sensible regulations around advertising and commerce. Where those regulations and enforcement go to far, the need to be dropped. Where the donā€™t go far enough they need to be strengthened.

Now either Essentia is telling enough of the truth to make a reasonable argument, or there is something wrong with the system that needs fixed. And my money is that the solution wonā€™t be found from within the foam/mattress industry.

Hmm, I just re-read the above. Seems in my haste to make a point, I may have accidentally inferred that you were naive and also that you believed in pure laizze-faire capitalism. That was not my intention. I was simply trying to strongly state my belief that sensible regulations can be beneficial. Sorry for any offense.

Geez, maybe those aliens are starting to dissolve my spine. If so, at least I might finally get some sleep :confused:

Hi yogiyoda,

No offence taken :slight_smile:

The analysis is not the basis for the questions about them ā€¦ it just confirmed what seemed obvious to me and to many others about the misleading nature of their claims. Regardless of any doubt that you may have ā€¦ itā€™s clear to me that their site contains a great deal of misleading and inaccurate information. You can do your own research though and I suspect that the more you learn about mattress materials and the industry in general and Essentia in particular the more likely you would be to see the same picture.

Iā€™m not asking you to believe anything. Iā€™m telling you what I believe and the reasons why. I think this thread and the one I linked to earlier contains more than enough information about Essentia for anyone to make up their own minds in any way they may choose. I think the main page of the site provides an overview that deals with most of the rest of your comments and questions about the industry (and how truthful and accurate much of the information that consumers are exposed to really is) and what I believe are the solutions to them.

IMO, the solutions already exist in the dozens of smaller and local manufacturers and better sleep shops that exist across the country. The reason for this site ā€¦ and others ā€¦ is to play a role in giving consumers the resources they need to know how to tell the difference between bogus stories and factual information and to help them find the outlets that really are dedicated to quality, service, value, and transparency and helping people make better choices with their money.

Phoenix

I think what you are doing is helping lots of people. I know from experience that the major mattress manufactures and chains are making and selling some really poor quality mattresses for too much money. What your doing is helping people make better decisions.

But that being said, either Essentia is telling enough of the truth to make a reasonable case for their more concrete statements, or there is something wrong with the system that needs fixed.

Hi Yogiyoda,

This is exactly my point. Essentia has not made a reasonable case for their ā€œextraordinaryā€ claims and even some of their their own information contradicts their own claims or other public information that can be validated. If someone claims to make ā€œlatex memory foamā€ ā€¦ doesnā€™t it make sense to you that this claim could be validated if such a thing doesnā€™t exist anywhere else? Doesnā€™t it make sense if the materials in their mattress appears by any reasonable standard of measurement to include the very things they are denigrating ā€¦ that they should provide some evidence of the accuracy of their claims rather than just playing on peopleā€™s desire to buy something ā€œgreenā€ or ā€œhealthyā€ with no evidence to back up? Their claims are based on ā€œbelieve what we are telling youā€ but have no substance in many cases.

This doesnā€™t mean that their materials are ā€œbadā€ or ā€œunhealthyā€ or ā€œunsafeā€, only that they are not accurately described and that people are buying their mattresses based on information that is in many cases clearly misleading and contradictory. There are many people who believe what they most ā€œwantā€ to believe and donā€™t have the knowledge to validate what is being said. This is common in the industry at all levels and is one of the main reasons for this site.

The ā€œburden of proofā€ shouldnā€™t be on consumers but on the manufacturers ā€¦ especially in an industry where false claims and misleading information is endemic.

If they have a reasonable case ā€¦ let them make it based on facts that can be verified. ā€œBelieve what I am telling you because we are good people and can be trustedā€ IMO is not a reasonable case in this and many other industries. Buying on the beliefs or approval of others that are uninformed or misled is also not ā€œmaking a caseā€. It only goes to show how easy it is to mislead people.

This is not just an ā€œEssentiaā€ issue ā€¦ even though they are more blatant than many others ā€¦ it is an industry wide issue.

Phoenix

I honestly stopped reading about halfway through your last post, but this made me chuckle.

If that test is indeed of a sample of Essentiaā€™s ā€˜natural memory foamā€™ then it is quite clear that it is far from natural.

If we choose to validate the idea that petrochemicals are ā€˜naturalā€™ then realistically everything in the world is natural. And the whole idea loses all of its meaning. I do understand the sentiment behind the remark itself too. But I would much sooner say that crude oil is ā€˜naturalā€™, petrochemicals are not; they are refined through incredibly complex human guided processes and nature does not have much to do with it.

Other manufacturers do not get away with calling polyurethane foams natural, yet alone organic. If this is the case with Essentia they deserve to be called out for it. And it would cost them very little in the long run to have their natural claims verified if they are indeed true. Why they have not done so yet really only emboldens the skepticism regarding their claims.

As with all big questions, the burden of proof lies on those that make the bold claims.

Donā€™t have much time to reply. But a couple points. Was in email contact with Essentia. The representative sent me a picture of the mattressā€™s tags. They are Canadian tags and simply listed the inner contents as ā€œNatural Latex Memory Foamā€. They use a kevlar ā€œsockā€ wrapper as a fire barrier. I was told that mattresses sold in the US ship from Canada with the same tag. The rep states that the ā€œMemory Foamā€ is really a slow-release latex with contents listed on the website and that the ā€œMemory Foamā€ label is just for marketing. IF (and thatā€™s a big if) the previous lab-report is correct, Iā€™m surprised that none of Essentiaā€™s competitors have called them out on their claims. Seems like some truth in advertising law would be broken here. And seems like their claims would be easy to confirm or disprove.

FYI - I previously havenā€™t cared for latex toppers and mattresses before. Too firm and bouncy for my taste. Tried a PLB in a store for the first time this weekend. Felt pretty good. More cush, less bounce.

Hi yogiyoda,

This is an official list of what is allowed to be listed on a law label in the US. You will notice that ā€œNatural Latex Memory foamā€ is not one of the approved ingredients (probably because there is no such thing). Iā€™ll let you draw your own conclusions :slight_smile:

It would be great to post the pictures of the law tags here.

Phoenix

See attachedā€¦

Usually law tags in Canada will list different types of foam on the law label. IE: These beds do have a normal natural rubber/latex core, I would have thought the law label would list natural rubber or natural latex in addition to that layer. I suspect that they simply combined the two different layers into one, Memory Foam, Natural Latex. Anyway, there is not a lot of actual policing on what ends up on law tags.

Hi yogiyoda,

You can see the layering of the Energie Opus here.

As you can see ā€¦ it is composed of 3" of what they call 5.25 lb natural memory foam and 5" of Dunlop latex. The title on the pdf you listed says it is a US law tag which means that it is clearly non compliant with US standards because ā€œNatural latex memory foamā€ is not an allowable ingredient on a mattress tag. Quebec (where they are based) also has similar requirements and it doesnā€™t appear to me to be compliant there either (although I donā€™t know the specifics for Quebec). Even if their law tag was somehow compliant in Canada ā€¦ it clearly isnā€™t an accurate description of the mattress layers as Budgy mentioned and is IMO another part of the misleading information they provide. Even if they are ā€œcombiningā€ what are clearly two separate ingredients in their law label ā€¦ neither of them are described properly.

Even the format of the label doesnā€™t appear to be compliant with US law although it does appear to be a Canadian label and not a US one (in spite of what they told you).

Again I will let you draw your own conclusions about the clear and apparent contradiction between the label you posted and the mattressā€™ description on the site (I notice that they simply say ā€œnatural memory foamā€ rather than ā€œnatural latex memory foamā€ on the site description although that too would need to be proven in terms of itā€™s accuracy because I donā€™t believe there is such a thing as ā€œnaturalā€ memory foam with or without latex). Slow recovery latex is one thing while memory foam is a completely different animal. ā€œNaturalā€ is also one of those terms that can often mean whatever someone wants it to mean and by itself says little.

Phoenix

I have been in the foam business for 24 years, attending trade shows, and meeting with owners of Carpenter, Dunlop, FXIā€¦ foam manufacturers. They all agree that its impossible to make foam without VOC,s. Donā€™t you think that if it was possible, they would do it! These guys have been making foam for over 50 years, and their research and development department are much larger than a little company from Quebec making mattresses! The foam manufacturers are aware of the demand of the market for a safe natural foam, but at this point it is not possible to make it.

Essentia makes claims of a VOC FREE Columbia Lab test , funny my research online came up blank on this lab, and Essentia never published the report online, maybe their are trying to hide something?

Next they say they use GREENGUARD approved adhesives, thats great, but why arenā€™t their mattresses listed in the GREENGUARD recommended products, there are 9 pages of certified mattresses on their site, but Essentia is not there???
Here is what the Greenguard standard stands for:
The GREENGUARD Environmental Institute (GEI) was founded in 2001 with the mission of improving human health and quality of life by enhancing indoor air quality and reducing peopleā€™s exposure to chemicals and other pollutants. In keeping with that mission, GEI certifies products and materials for low chemical emissions and provides a free resource for choosing healthier products and materials for indoor environments
You would think that a mattress that has a very low VOC emission like what Essentia claims, would get this certification in a day???

Next they talk about their certification with Green America.
A perfect example of a valid membership logo being misused by websites to infer an approval by an organization that does not evaluate specific products. Green America is a nonprofit organization that publishes the National Green Pages, a listing of dues-paying member businesses that have been evaluated and approved for inclusion in the Guide. Weā€™re members too, but we donā€™t post their logo on our website to infer that our products are approved by the organization.
QUESTIONS TO ASK: Ask the site displaying the logo if they are inferring that Green America determined that the siteā€™s products or mattresses were approved by them. In recent conversations with Green America, the organization recognized that their logo does have the potential to infer that they approve actual products, which has never been their intent. They are in the process of evaluating the wording on their logo.

The old saying goes, if its smells like fish, then it must be a fishā€¦
I believe Essentia is a fraudā€¦
I sleep on a latex mattress for half the priceā€¦

Cheers!
Sylvia

Hi Smith,

You make some excellent points :slight_smile:

For those who are reading this ā€¦ you can get a sense in some of the posts in this thread of the type of non specific answers to specific questions that Essentia tends to favor and how when they are pressed ā€¦ they just ā€œdisappearā€. This is one of their ā€œpatternsā€ in their communications here and in other places around the internet.

Phoenix

Hello Phoenix-

First, let me thank you for spending a great deal of time lending all of us your expertise in this area. The world of mattresses being such a surprisingly byzantine place, I truly appreciate the effort you put into what is clearly a labor of love. You provide a remarkable resource, and you are to be commended. I canā€™t state that strongly enough.

Iā€™ve reviewed everything I could find about this company online (which to be honest, wasnā€™t much), including the information you provided in this and the other post.

My GF and I both have athletics-related chronic back injuries, and when I started doing research on new mattresses, it seemed pretty clear that a memory foam or latex mattress could be a much better option for us than a traditional spring coil, with is the only mattress type either of us have ever slept on. Recently, we decided to trek around NYC trying out different foam and latex mattresses.

One of the places we tried was Essentia. We tried all of their mattresses, and really liked the Beausommet (or whatever that one is called). Now just to be clear, the number one reason we liked it was the comfort. It seemed to provide a firmer support than other foam mattresses we tried, but also a level of enveloping ā€œzero-Gā€ feel that we liked. Paradoxical, I know, but of what we tried, it was definitely the Goldilocks mattress.

So that was the main point. But at the same time, Iā€™m not going to lie, we were certainly attracted to the ā€œgreen hypeā€ (for the sake of brevity) touted by Essentia. At the very least, it made me feel better about the cost of the mattress.

Anyway, Iā€™m a cautious buyer, and I wanted to do follow up research, which lead to this and the other related thread. You make a very convincing argument, but I want to be sure I understand it, because I am going to either get to the bottom of this with Essentia via some tough in person questions, or Iā€™m taking my $$ elsewhere. Here is how I break it down, and I apologize in advance if I get something wrong, or am missing something:

  1. Taken with the corporate history and ownership structure of Essentia (which you reference here, and the absence of any other patents under the corporate name or its principals (I looked too), Essentia is using the tech described in Canadian patent 6869066 to manufacture itā€™s mattresses?

  2. Patent 6869066 appears to be based on polyurethane foam?

  3. Polyurethane foam is necessarily petroleum-based?

  4. 1-3 provide strong circumstantial evidence that Essentiaā€™s mattresses are not free of petroleum, right?

  5. Jason from Essentia stated that patent #6869066 refers to a technology different from that which is used in Essentiaā€™s ā€œnatural memory foam,ā€ but he never posted information about which (allegedly petroleum free) patent is used?

  6. As a product, all ā€œMemory foamā€ of which youā€™re aware is petroleum based, and cannot be manufactured solely from naturally (i.e., rubber-tree) derived latex?

  7. What Essentia calls ā€œmemory foamā€ is really ā€œslow release latexā€?

  8. Can ā€œslow release latexā€ be manufactured without petroleum derivatives (as far as youā€™re aware)?

  9. The law tags that yogiyoda requested and posted do not comply with the requirements set forth in the tag manual you provided, insofar as ā€œnatural latex memory foamā€ is not a permitted substance (per the manual)?

  10. The lab test linked to on the Majestic Futon site indicates that there is no evidence of the natural substances Essentia claims to use, and indicates the presence of multiple petroleum-based substances?

I would like to ask you a few more things, but since Iā€™m already asking a lot by hitting you with 10 questions like this (apologies), Iā€™ll wait til I hear back from you.

Thanks again.

Hi MC8,

Just to be clear ā€¦ my comments and thoughts about Essentia have nothing to do with the comfort or performance of their mattresses. It has to do with misleading claims and the ā€œvalueā€ of the materials that they use in terms of the prices they charge. Their advertising that claims to use a proprietary material that nobody else has access to is being used to justify what IMO are some rather outrageous prices.

On to your questions and comments one at a time.

6869066 is actually their corporation number and the patent number is CA 2562815 titled Foam Mattress. This patent also references patent WO 2010048692 A1. The abstract says ā€¦

A mattress which comprises a centrer core having a top wall, side walls and end walls, and a layer of memory foam enveloping said central core about said top wall, said side walls and said end walls. A method of manufacturing the above mattress is also disclosed.

What the patent basically describes is a mold that contains layers of a high resilience foam and a low resilience foam ā€¦ including latex as a possibility ā€¦ which has spaces between the foam and the top, and sides of the foam and the sides of the mold itself. A foam is poured into these spaces to surround the cores on 5 sides and hold them together. The patent includes the method of manufacturing and the method or removing it from the mold. This patent describes the molding process referred to on the Essentia page here. what is unknown is the foam materials used inside the core and the type of foam used to pour around these layers that bond them together. The patent refers to the possibility that they are a high resilience foam and a low resilience foam and says this also includes the possibility of using latex.

The patent describes the foam enclosing the inner foam layers as a polyurethane material or more preferably a polyurethane memory foam material. It also includes the possibility that various types of inner layers can be enclosed or surrounded by this polyurethane foam or polyurethane memory foam as the drawings here show.

As you can see from the same page ā€¦ the Beausommet is one of their mattresses that is made using this individual molded method. I believe the picture they linked in the thread where they are holding a pouring head (which is the type used to pour polyfoam or memory foam) is what they use to surround the inner layers in a mold and they may be doing this in their ā€œfactoryā€

The patent (not this number though) uses polyfoam or memory foam to enclose various different layers of other foams.

Yes. There are two main chemicals in polyurethane foam (and itā€™s variant memory foam) which is an isocyanate and a polyol along with various other chemicals that are used as blowing agents, catalysts, reactants, and various other reasons to produce the foam. Most foam companies are producing foams now where a percentage of the petrochemical polyols are replaced with plant based alternatives but this is mostly less than 20% and in some rare cases up to 50% is replaced. These are the so called ā€œbio foamsā€ or ā€œeco foamsā€ or ā€œplant based foamsā€ and a million other greenwashing names. They are still primarily petrochemical based foams that use some rather nasty chemicals in their manufacture but are more inert after they are produced and cured.

Yes ā€¦ although it still says nothing about what they may be using as the inner layers of the mattress.

It seems to me that the patent describes the process of making their molded mattresses according to their website page I linked earlier using various layers surrounded by a poured polyurethane or memory foam surrounding layer. Again though ā€¦ this doesnā€™t describe the layers inside this poured layer which could well be latex layers which have memory foam poured around them to give the whole mattress a slow recovery feel. The inner layers could well be slow or fast recovery latex.

Yes. With the exception of some polyols being replaced with plant based polyols ā€¦ it is a petrochemical foam. Slow recovery latex is also made by several companies (at least 4) which is latex that is more ā€œgel likeā€ and has slow recovery properties. While it shares slow recovery properties with memory foam ā€¦ it is not memory foam which is a form of polyurethane.

I think it is latex layers of some type surrounded by memory foam as is described in the patent. One of the latex inner layers could be fast response latex and one could be slow response latex (the patent describes a high resilience foam material and a low resilience foam material as the inner layers that are surrounded by the poured foam). both of these are widely available and made by several companies.

Iā€™m not a foam chemist but I would guess that it uses a method of manufacturing latex that allowed it to retain more of itā€™s gel like state before curing and stabilize it in the finished product. It could also use additional ingredients such as plasticizers or even some mixture of materials to produce the slow recovery but Iā€™m guessing itā€™s along the lines of the first one.

The law tags and descriptions are regulated by state but they certainly donā€™t appear to conform to any American standard according to the link I posted.

Yes. The two petroleum based substances that are the starting point of the tested material just happen to be the same two main chemicals that are used to make MDI memory foam. Polypropylene glycol is the polyol and MDI is the isocyanate (MDI and TDI are the two main types of isocyanates that are used to make polyurethane or memory foam). As the report says there is also no evidence of any hevea (rubber) components.

Phoenix

Phoenix-

Thanks for the prompt and detailed reply. I completely understand the nature of your opinion, and that it is concerned with the possibility that Essentia is using misleading advertising (as opposed to the comfort/performance of their product). Thatā€™s really all Iā€™m interested in as well, since I was able to experience the comfort level firsthand, and I havenā€™t been able to find any specific data about long term performance.

Anyhow, thanks again, that clears a lot of it up for me. My feeling at this point is that in the best case, Essentia is using natural latex product(s) in the core of the mattress, a petro-based foam as the outer layer, and a bunch of confusing (read: greenwashed) marketing terminology. And thatā€™s annoying.

So if I wanted to grill these guys in person or on the phone, my top four questions would be:

  1. does any part of your product contain any petroleum-derived chemicals of any kind?

  2. If so, which component parts, and in what amounts?

  3. If not, could you identify the patent associated with non-petroleum foam outer on the mattress?

  4. Will you please provide the results of the lab test you tout on your website? Why, if not?

Does that sound about right to you? Not that I expect straight answers on any of this, but I want to see/hear these guys be evasive with a $3k sale on the line.

So perhaps the most important question to me: if you were in my shoes, looking for the ā€œhealthiest possibleā€ (awfully imprecise term, sorryā€“I hope you take my meaning) foam based mattress, with comparable performance and feel to the Beausommet what might you be looking at?

I couldnā€™t care less about the brand name nonsense, I just want something that makes our backs feel a bit better, and doesnā€™t reek of chemicals.

Thanks again for sharing your expertise.