Hi yogiyoda,
No offence taken
The analysis is not the basis for the questions about them … it just confirmed what seemed obvious to me and to many others about the misleading nature of their claims. Regardless of any doubt that you may have … it’s clear to me that their site contains a great deal of misleading and inaccurate information. You can do your own research though and I suspect that the more you learn about mattress materials and the industry in general and Essentia in particular the more likely you would be to see the same picture.
I’m not asking you to believe anything. I’m telling you what I believe and the reasons why. I think this thread and the one I linked to earlier contains more than enough information about Essentia for anyone to make up their own minds in any way they may choose. I think the main page of the site provides an overview that deals with most of the rest of your comments and questions about the industry (and how truthful and accurate much of the information that consumers are exposed to really is) and what I believe are the solutions to them.
IMO, the solutions already exist in the dozens of smaller and local manufacturers and better sleep shops that exist across the country. The reason for this site … and others … is to play a role in giving consumers the resources they need to know how to tell the difference between bogus stories and factual information and to help them find the outlets that really are dedicated to quality, service, value, and transparency and helping people make better choices with their money.
Phoenix