Hi balan,
The value of a mattress purchase is always relative to what you are comparing it to and there is more about the most important parts of the “value” of a mattress purchase in post #13 here that can help you make more meaningful “value” comparisons between mattresses.
You can read more about the SleepEZ Roma in post #2 here and the rest of the topic and a forum search on SleepEz Roma (you can just click the link) will bring up more comments about it as well.
There are certainly no weak links in the Roma and based on the “commodity value” of the materials in the mattress it’s also great value (there would be few mattresses that contained 6" of 100% natural Dunlop latex in a lower budget range) but only you can decide whether it’s the “best” value for you based on how it compares to your other finalists and on all the parts of your personal value equation that are most important to.
I can’t imagine that there would ever be any additional discounts on this mattress since their margins on this mattress would already be very low.
The previous posts I linked include the better lower budget online latex and latex hybrid mattresses I’m aware of and the better options and possibilities I’m aware of in the Los Angeles area as well.
Phoenix