Hi nissanman,
Just to add a little to your post … the Healthy Choice mattresses (they used to be at www.healthychoicemattress.com which now forwards to the new site) are made by Restopedic under contract and is part of the reason they don’t make exact duplicates of other mattresses that they make under contract or do custom layering with more than 2 layers (a single support layer with a softer comfort layer over top). Manufacturers that sell both factory direct and also wholesale to retail outlets can walk a very fine line with this.
While the materials they use are high quality, I agree with you that their pricing is very high and their 11" “Violet” mattress (same thickness as CSD) is $3499 in queen (mattress only) which is more than the price of the custom designed and zoned CSD. Having said that … it (the Violet) does have an interesting layering that uses a “dominating” thinner 2" layer of firmer latex over 3" of softer latex which would have a unique and interesting feel. The Rose uses more traditional layering patterns with softer layers over firmer layers throughout the mattress. The pricing seems to be geared more towards a NY market where they also have an outlet.
There is more about Healthy Choice here, and here, and here, and here. While they would certainly be interesting to test … I would be a little hesitant to buy there unless a “sale” justified it and the mattress was absolutely “perfect” compared to others I had tried.
Phoenix