Hi kenagross2,
You can see some of my thoughts about their BBB rating and some of their customer service issues in post #6 here and post #8 here and this topic and this topic (and the posts they link to).
I’m not aware of any quality issues with any of their mattresses because they all use high quality materials and there are no weak links in any of them. I also don’t know of any “false advertising issues”.
The biggest issue they have and need to address IMO is the speed and timeliness of their customer service, communication, and followup for those customers that have issues after a purchase either with their comfort choice, delivery delays, or with returns and/or refunds.
While I don’t believe there is any risk of loss and to my knowledge all the legitimate issues that their customers have had have all been resolved in the end … if you end up becoming one of their customers who does experience issues with your delivery or other issues after a purchase (or you need to return your mattress), then based on their history there is certainly a higher risk that you will experience delays or a lack of timely communication and followup and that it can take longer to resolve any issues than you may be comfortable with. I would certainly take this and the frustration that can go with it into account and factor it in to your final choice as part of your decision about who you are most comfortable dealing with.
Phoenix