Hi adriennej726,
Latex can certainly be a very good choice but I would also make sure that you are clear about why you are choosing “organic” latex which is a very different thing from “safe latex”. You can read much more about the controversial and “connected but different” subjects of organic, natural, safe, and green in post #2 here which may help you separate some of the fact from the fiction and help you answer “how safe is safe enough for me” or any of the other differences between latex or other materials that are most important to you.
The only organic latex that exists is Dunlop (there is no organic Talalay) and most of the OMI mattresses use Talalay (not organic). You can read a little more about organic latex and the other types of latex in post #6 here so you can decide what to choose based on more factual information instead of marketing and whether what you are looking at is really organic and whether the premium that comes with the organic certification (for those that are really certified) is worth the extra price you will pay. All of the retailers and manufacturers you are looking at are transparent and will tell you what type of latex they are using (organic, 100% natural, or blended Dunlop and 100% natural or blended Talalay) and many of them offer choices between several of them.
There are some very good choices in the San Francisco area and in case you haven’t seen them they are listed in post #2 here.
When you are comparing mattresses it’s important to make sure that you are making apples to apples comparisons between them. This involves the materials in the mattress of course (type and amount of latex, type of cover and quilting and any other components) and making sure they are similar enough to make fair comparisons. It’s just as important though to make sure you take the suitability and features of a mattress into account as well as any design benefits that may be beneficial for you and all the other options that you have when you are dealing with a particular manufacturer or retailer. All of the many parts of a mattress purchase … including of course the “raw commodity value” … are all important parts of your personal value equation.
When you look back on a mattress purchase you will remember much more about how well you slept over the years than you will about any small differences in price. Of course larger price differences between basically similar mattresses (making sure that they are actually similar) would also be an important part of any buying decision. Flobeds is a very high quality and knowledgeable manufacturer that can have very good value … particularly since they recently lowered their regular prices (see post #11 here).
They are both among the best quality and value available and I don’t think that it may be quite as complex as you may think but of course which direction you choose to make a purchase is all part of what is most important to you. Online is a little “riskier” although less so when you have good exchange possibilities and with local choices you have the ability to actually test a mattress for PPP (Pressure relief, Posture and alignment and Personal preferences) before you buy it. the key with this though is that you use objective and specific testing rather than just “comfort testing” which is usually not much more accurate than random chance alone (see this study about the actual suitability of the mattress choices people usually make).
I would make sure you have read the information in post #1 here which is the most important post on the forum and includes all the information, guidelines, and steps you will need to make your best and most suitable choices. It boils down to …
First, spending an hour or two here gathering some basic information about mattresses, materials, and design.
Second, learning what to avoid and what to focus on
Third, research your better options in terms of retailers and manufacturers that have the knowledge and experience to help educate you, will tell you what is in every layer of their mattresses, and help you make better quality and value choices
Fourth, test mattresses at each retailer you want to work with and narrow down your choices at each to the one that is the best 'match" for you.
Finally … choose between what by this time will be “all good choices” (including any online options you are considering that are similar to any “finalists” you have tested locally) where there is little chance of a “mistake” no matter what you choose based on your personal value equation and all the things that are most important to you.
Both of these are very knowledgeable and high quality manufacturers with good quality and value mattresses. SleepEz is a member here which means that I believe they are among the best quality and value in the country and FSF is in the same “value range” along with FloBeds although all for different reasons (value has many components). I personally wouldn’t hesitate to deal with any of them and I would encourage you to talk with any of them. A forum search on SleepEz and on Foam Sweet Foam (you can just click both links) will bring up much more information and feedback about both of them.
You are certainly looking at some very high quality and value choices and there are others you haven’t even considered yet in the SF area (that are also very high quality and value) so if anything you have an overabundance of great choices
Hope this helps.
Phoenix