Hi winstongt4,
Unfortunately most of these are just revenue sites that will promote any mattress that they are given for free or that they can make money promoting (or are given to use as a giveaway promotion to increase rankings) … regardless of the quality or value of the mattress. In many cases they have very little experience in the industry or knowledge about mattresses or materials and say little about the quality of the materials inside them. They are basically a new version of a very old problem in the industry where people who know little about mattresses or mattress materials will repeat the marketing information that is provided to them for the sake of earning a commission just like most of the commissioned salespeople in the major chain stores (see post #11 here and the posts it links to).
If a discount was available to anyone regardless of whether they have “earned” it or not then it would be easier to just reduce the cost of the mattress itself and the discount would really be no different from all the “fake sales” that are so common in the industry.
Phoenix