Hi Stardustgirl,
Unfortunately this is much too common in the mainstream parts of the industry. I’m constantly amazed when I talk to some retailers on the phone and ask about any latex mattresses they carry and they assure me they carry them and then proceed to talk about their memory foam mattresses or their gel memory foam mattresses and they genuinely don’t appear to know the difference.
The better options and possibilities I’m aware of in and around the Indianapolis area are listed in post #2 here.
Phoenix