Hi AMG_Roadster,
There are a few basic “needs” for a pillow based on body type and sleeping positions so that your head and neck is in good alighment when you are sleeping but beyond that a pillow choice is much more subjective than a mattress choice because of the sensitivity of our face to the more subjective properties of a pillow.
There are some good resources and information including some good sources linked in the pillow thread here which you may find useful.
I happen to own the Queen Malouf soft high loft zoned pillow which I purchased on sale and couldn’t resist the price and I like it a lot. It works well for me but I also know that some people don’t like the “feel” of a solid latex pillow which some people describe as being like sleeping on a balloon. Latex pillows “assists” free movement which is one of the things I like about them but others including my DH prefer a pillow that cradles their head more and is less resilient and more “motion restricting”.
Phoenix