Hi sheep123,
We have a lanoodles pillow (not the customizable one) and a lanoodles topper and neither one of us remember noticing any unpleasant latex smell when we got it (and my DH is very sensitive to smells). At most it was very mild.
It’s very soft and springy and doesn’t “pack down” (but not as springy as solid latex) and scrunchable and I don’t feel the individual lanoodles inside. You can see some of my comments about the lanoodles topper in post #38 here and the lanoodles pillow in post #29 here.
Phoenix