Hi Overcomer,
I spent a fair bit of the day looking at websites and talking with various outlets in and around the Roanoke, VA to Christiansburg, VA area and while of course a single conversation can’t tell you everything you may want to know about mattresses they carry or the retailer … there are clearly some better options and more knowledgeable people in the area. Here are the results (including some you may already know about but are included here for the sake of others from the area who may read this). With the ones I talked with I included some comments while with others I only included the brands that I would include in my research that have better odds of having better value. There are many that I excluded outright because they don’t appear to carry brands where the chances are better of ending up with good quality/value. Always make sure with a phone call first that they are able and/or willing to provide layer information for any mattresses you may be interested in. …
http://www.perfectlatexmattress.com/ or http://sleepessentials.com/ Factory direct manufacturer in Roanoke and Henrico, VA. I have talked with them on several occasions and in general think highly of them although I would take some of the information on their videos with a grain of salt because some of it is somewhat inaccurate or misleading… They make a range of latex mattresses with a variety of layering combinations and they are very knowledgeable about the mattresses they make. They are among the better local values and they also allow their customers to buy a mattress without fire retardant layers with a prescription (which they can help with). Good people although I would take some of the information on their videos with a grain of salt because some of it is somewhat inaccurate or misleading.
http://www.manta.com/c/mbywnfm/mattress-wholesalers-of-roanoke Roanoke, VA. Park Place (King Koil) memory foam/innerspring, Bed Boss (memory foam). I talked with them and they are knowledgeable and committed to helping their customers find the best quality/value and will provide meaningful information to the degree eir manufacturers make possible. No website.
http://www.vafurnituremarket.com/ Rocky Mount, VA. Park Place (gel), Restonic, and Imperial (which is a smaller manufacturer that makes some very good quality two sided innerspring mattresses). Are also knowledgeable and as open about their mattresses and the materials in them as their manufacturers information allows them to be.
http://www.mainlymattresses.com/ Retailer in Christiansburg and Floyd, VA. Carries Savvy Rest component latex mattresses. I talked with Patrick here and he is very knowledgeable and open about the materials in his mattresses.
http://www.allensfurniturestores.com/ Pearisburg, VA Imperial.
Mattresses | Furniture Store | Sofas | Rugs | Roanoke Salem, VA. Sleepworthy, Therapedic.
http://www.mattressdepotroanoke.com/mattresses/foam.shtml Roanoke, Christiansburg, Rocky Mount, Salem, VA. Paramount.
There is also a forum list for the Charlottesville/Lynchburg/Waynesboro areas in post #3 here
Good luck and let me know if you have any questions along the way. Hopefully this will exclude enough to help you focus on the better options or possibilities that are available in the area.
Phoenix