How can I be sure that I am getting a fair price when buying a new mattress? The store I visited and want to purchase at does not have any advertised prices, or prices on their merchandise. The salesman has a list (that I didn’t ask to see because it looked private) and tells you what it costs.
Thank you
Hi ae1265,
Welcome to the Mattress Forum! 
That’s a common question. While price is certainly important of course … the “value” of a mattress purchase is what is most important and price is just one of many factors that can affect the “value” of a mattress purchase. There isn’t a “formula” that can be used to assess or “calculate” the value of a mattress because there are so many different variables and criteria involved that can affect the price of a mattress that can each be more or less important to some people and not to others who may have completely different criteria or definitions of “value”. The value of a mattress purchase is also relative to how a mattress compares to the other finalists you are considering or to other mattresses that are available to you in your area (or online if you are also considering online options). There are many reasons that a mattress that may be “good value” for one person or in one area of the country may not be good value for someone else that has very different needs and preferences or that lives in a different area.
There is more about the 3 most important parts of the “value” of a mattress purchase in post #13 here which can help you make more meaningful quality/value comparisons between mattresses in terms of suitability (how well you will sleep), durability (how long you will sleep well), and the overall value of a mattress compared to your other finalists based on suitability, durability, and all the other parts of your personal value equation that are most important to you (including the price of course and the options you have available after a purchase if your choice doesn’t turn out as well as you hoped for).
Your ultimate source of being able to compare and contrast products is knowledge, so always make sure that you find out the information listed here so you can compare the quality of the materials and components to the durability guidelines here to make sure there are no lower quality materials or weak links in a mattress that would be a cause for concern relative to the durability and useful life of a mattress before making any purchase.
I hope that information helps you look at things more logically and assists you in comparing.
Phoenix