Hi novasquid,
As you probably know from your reading here Dreamfoam is a member of this site which means that I think very highly of them and I believe they compete well with the best in the industry in terms of their quality, value, service, and transparency.
The DreamFoam Ultimate Dreams 13-Inch Gel Memory Foam Mattress is similar in terms of comfort/support to the Tempurpedic Cloud Luxe so if you have tested the Cloud Luxe and it’s a good match for you in terms of PPP (Posture and alignment, Pressure relief, and Personal preferences) then it could certainly make a good quality/value choice.
If you do decide to purchase a mattress from Dreamfoam then it may be a good idea to purchase it from the Dreamfoam site because the prices are a little lower, they currently have an additional 10% discount (see their facebook page here) and they also have a 45 day comfort guarantee as well.
There is also more about the most important parts of the “value” of a mattress purchase in post #13 here that can help you make more meaningful comparisons between mattresses in terms of suitability, durability, and “value” based on all the parts of your personal value equation that are most important to you.
Phoenix