Hi Infantrytroop22,
The “value” of a mattress purchase is always relative to the other mattresses you are comparing it to or that are available to you (locally or online) and I would compare any mattress you are considering with other similar mattresses not with a “retail price” for the same mattress which may not be particularly good value (see post #6 here).
There are component latex mattresses for example with 12" of 100% natural Dunlop and/or 100% natural Talalay latex with a wool quilted cover and that have a full warranty, component layers that can be fine tuned after a purchase, and also have a good layer exchange and return/refund policy that retail for well under $3000 so it probably wouldn’t be unreasonable to look for a bigger discount for a floor model IMO and I would make very sure that you are confident that the mattress is a good match for you in termsof PPP and that you will sleep well on the mattress because you won’t likely have any recourse if you don’t.
Phoenix