Hi jtmcgann,
Like most factory direct manufacturers or better retailers in the industry … Shovlin doesn’t normally have “sales” on their mattresses and sell their mattresses at their “best possible” prices every day of the year.
Better manufacturers and retailers don’t generally “negotiate” (see post #6 here) or have “fake sales” with large discounts based on the time of year or holidays (see the guidelines here and post #5 here). While they may occasionally have sales with smaller discounts or sell floor models at a reduced price … I would treat retailers or manufacturers that negotiate their prices or have “major holiday sales” with “huge” discounts as a red flag because manufacturers or retailers that sell good quality/value mattresses don’t need to negotiate or have “fake sales” with misleading discounts to create a false sense of urgency and they sell good quality/value mattresses every day of the year at prices that are already very fair and reasonable.
Of course they are a member of this site so the forum members here are eligible for a 5% discount on their mattresses.
Phoenix