SleepEZ and Sleeping Organic

[phoenix]

Hi LJGMDAD,

[quote]1. In one place they make the statement: “A organic cotton cover is quilted to natural wool and married to your all-natural latex mattress.” This seems accurate. Organic cotton. Natural wool.

2. Elsewhere on the same page of their website, they make a different statement regarding the cover: “Quilted to 100% Organic Wool”. This, according to your research, is not accurate.[/quote]

I’m not sure where you are seeing a discrepancy. Their natural line says that it uses natural wool and their organic line says they use organic wool. They have recently launched a new website and their webmaster did make some mistakes in their descriptions that they are correcting as they become aware of it so if you can point out or link to the discrepancy you noticed then they can change it if it’s incorrect.

So at best this is sloppy advertising. At worst it is intentionally deceptive. Quite honestly, in my opinion, none of the discount online resellers are using this terminology in a very precise manner. I feel that “organic” and “natural” are often used interchangeably, and that one can’t really be certain without seeing the actual certifications. Speaking of which, I do not see a GOTS certification anywhere on the SleepEZ site. Only the Oeko-Tek cert. Nevertheless, these folks should not use these terms interchangeably, and they most certainly do know the difference between them.

I do agree with you that if I was a consumer and organic certifications were important I would want to know and I would ask which specific components in a mattress were certified organic so I could differentiate between “soft organic” marketing terminology (usually in the name of a mattress) which is widely used (and IMO too widely used) in the industry and specific descriptions of a material that has an organic certification.

I think that anyone who knew the ownership and history of SleepEZ as well as I do would recognize that nothing they have ever done in their long history has ever been intentionally deceptive and I don’t think this is “sloppy advertising” either although like every other manufacturer they are not immune from making occasional mistakes or having incorrect descriptions on their site which of course they would correct when they become aware of it.

Lastly, and this is just my personal opinion and a sidebar, natural vs organic wool inside the cover doesn’t make one bit of practical difference. I see no value in paying additional money for one vs. the other. But to each his/her own.

I would agree with this as well (more with wool than with cotton as you can see here) but there are also some people where certified organic materials are part of a lifestyle choice and there are also some other benefits to organic certifications as well that can be important to some people (see post #3 here).

Phoenix