Hi wobbunny,
Welcome to the Mattress Forum! :).
I switched your post to a new topic so that other members could see the mattresses you were comparing in the title of the topic.
The Tuft & Needle and the Novaform are very different mattresses because the Tuft & Needle uses high performance polyfoam in the comfort layer which is a more resilient (bouncy) material while the Novaform is a memory foam mattress that is much less resilient.
I would also keep in mind that the first “rule” of mattress shopping is to always remember that you are the only one that can feel what you feel on a mattress and there are too many unknowns, variables, and personal preferences involved that are unique to each person to use a formula or for anyone to be able to predict or make a specific suggestion or recommendation about which mattress or combination of materials and components or which type of mattress would be the best “match” for you in terms of “comfort” or PPP or how a mattress will “feel” to you or compare to another mattress based on specs (either yours or a mattress) or “theory at a distance” that can possibly be more accurate than your own careful testing (hopefully using the testing guidelines in step 4 of the tutorial) or your own personal sleeping experience (see mattress firmness/comfort levels in post #2 here).
While I can’t speak to how any mattress will “feel” for someone else because this is too subjective and relative to different body types, sleeping positions, and individual preferences, sensitivities, and circumstances … outside of PPP (Posture and alignment, Pressure relief, and your Personal preferences) the most important part of the value of a mattress purchase is durability which is all about how long you will sleep well on a mattress. This is the part of your research that you can’t “feel” and assessing the durability and useful life of a mattress depends on knowing the specifics of its construction and the type and quality of the materials inside it regardless of the name of the manufacturer on the label (or how a mattress feels in a showroom or when it is relatively new).
In terms of durability … you can see some comments about the Tuft & Needle mattress in post #2 here of the simplified choice mattress topic but as long as you aren’t in an unusually high weight range there are no lower quality materials or weak links in the mattress that would be any cause for concern in terms of durability.
I’m not sure which of the Novaform mattresses you are looking at but I would avoid most if not all of the Novaform mattresses because they tend to use lower quality/density materials along with any mattress that uses more than “about an inch or so” of lower quality and less durable materials or where you aren’t able to find out the quality/density of the memory foam or polyfoam in the mattress (see this article and the quality/durability guidelines it links to). 3 lb memory foam in the top layer of a mattress to be a “weak link” in the design in terms of durability and it would be a very risky purchase (see posts #1 and #2 here for example).
While other people’s comments about the knowledge and service of a particular business can certainly be helpful … I would be very cautious about about using other people’s experiences or reviews on a mattress (either positive or negative) as a reliable source of information or guidance about how you will feel on the same mattress or how suitable or how durable a mattress may be for you and in many if not most cases they can be more misleading than helpful because a mattress that would be a perfect choice for one person or even a larger group of people may be completely unsuitable for someone else to sleep on (see post #13 here).
There are also no “standard” definitions or consensus of opinions for firmness ratings and different manufacturers can rate their mattresses very differently than others so a mattress that one manufacturer rates as being a specific firmness could be rated very differently by another manufacturer. Different people can also have very different perceptions of firmness and softness compared to others as well and a mattress that feels firm for one person can feel like “medium” for someone else or even “soft” for someone else (or vice versa) depending on their body type, sleeping style, physiology, their frame of reference based on what they are used to, and their individual sensitivity and perceptions. There are also different types of firmness and softness that different people may be sensitive to that can affect how they “rate” a mattress as well (see post #15 here) so different people can also have very different opinions on how two mattresses compare in terms of firmness as well and some people may rate one mattress as being firmer than another and someone else may rate them the other way around. This is all relative and very subjective and is as much an art as a science.
When you can’t test a mattress in person then the most reliable source of guidance is always a more detailed phone conversation with a knowledgeable and experienced retailer or manufacturer that has your best interests at heart and who can help “talk you through” the specifics of their mattresses and the properties and “feel” of the materials they are using (fast or slow response, resilience, firmness etc) and the options they have available that may be the best “match” for you based on the information you provide them, any local testing you have done or mattresses you have slept on and liked or other mattresses you are considering that they are familiar with, and the “averages” of other customers that are similar to you. They will know more about “matching” their specific mattress designs to different body types, sleeping positions, and preferences (or to other mattresses that they are familiar with) than anyone else.
Phoenix