Hi Hammer,
The pricing depends upon the models and configurations you are choosing. While they charge for layer swap outs, their Goldilocks Guarantee is unique in that they will offer discounted layer swap outs for 20 years, and for $75 (plus $20 shipping) in the first 5 years (up to two layers at this price). You don’t have to return the layers you don’t like, which can be useful as you test out various configurations. They choose not to build shipping into the price of their item (shipping is of course never free), and for a queen mattress is estimated at $99.00 from their facility to New York (as an example).
Pricing again would depend upon which specific model you are comparing. You’re allowed a one layer exchange within 90 days for a $99 deposit. You are responsible for the return freight fees back to FSF, and your deposit is refunded once they receive your exchanged layer in good shape.
They have a 100 night layer swap out plan. There is a $100 deposit to initiate a layer swap out, less a $65 fee for the first layer swap out to help cover shipping. For a second layer swap out (you are allowed two full layer swap outs in the first 100 nights) you will be responsible for the entire round trip shipping fees. Once you receive your new layer, you must return your old layer to them within 30 days in order to have your deposit refunded. While the way the layer exchange plan is presented is a bit confusing, I didn’t find anything contradictory.
All of these companies offer at least a 90 day trial period for swapping out layers, and each have their own unique features of their plans. There is more about the 3 most important parts of the “value” of a mattress purchase in post #13 here which can help you make more meaningful quality/value comparisons if you’re interested.
I hope that helps.
Phoenix