THE INDUSTRY — An overview of mattress manufacturers and an introduction to the mattress industry, offering insight into its structure and evolution.
RETAILERS — Different types of mattress retailers, including department stores, furniture stores, national chain stores, and specialty sleep shops, with an overview of how each type operates within the industry.
MANUFACTURERS — Various categories of mattress manufacturers, including do-it-yourself online brands, local brands, and regional brands, highlighting the differences in their offerings and market reach.
DEFINING VALUE — Cost and pricing differences between similar mattresses, commodity value and its importance, the personal value equation, PPP (Price, Performance, and Preferences), and when a higher-priced local mattress may offer better value than a lower-priced similar mattress online.
Note: In the next few months of 2025, we’ll be moving many topics that deal primarily with The Mattress Industry ~ 101 basics under this category.