Hi kcaninacan,
Welcome to the Mattress Underground, and thank you for your questions. While I’m not a representative of Brooklyn Bedding or 3Z Brands, I can offer some insights based on my observations over the past few years, especially during the period when some of these mergers have taken place. It’s true that acquisitions can sometimes lead to concerns about quality, as there is always the risk that corporate pressures may affect product standards. However, thus far, 3Z Brands has managed to maintain high-quality manufacturing and has avoided these common pitfalls.
The reality is that 3Z Brands has the facilities, resources, and capability to continue delivering premium products across their brands, including Brooklyn Bedding. Despite the merger, many of these brands still retain their proprietary components and technologies, but 3Z has worked to streamline certain aspects of their production. For instance, they produce their own spring support systems and have simplified the variety of spring types used across brands. The 13.5g firm spring support is one such example, being utilized across different brand designs. Additionally, shared materials like specific foams, latex layers, and the Glaciotex fabric used in mattress covers and panels ensure a level of consistency across the brands while still allowing each to maintain their individual characteristics.
It is true that the different mattresses across sister brand lines are not exactly the same, you can expect the quality to remain consistent and having tried a variety of sister brand mattresses at a recent trade show, I can report that despite having different feels, when a mattress is comfortable, slight variations are negligible, and a quality mattress is a quality mattress.
Consider exploring brands like ViSpring, Savoir, Harrison Spinks, and Millbrook, each renowned for their high-quality British craftsmanship. These mattresses are made with similar designs and builds, such as nested springs, wool and cotton, and offer a comparable level of luxury. Having tested a few at a recent show, I found that, despite each brand’s unique characteristics, it can be difficult to distinguish them when you compare mattresses in the same firmness range.
Most of the HD foam that 3z incorporates is 1.8lb density, so you can get a sense comfort of several of the designs from each respective brands. The Titan series and Helix Plus have similar models as do BB and Helix in general, with each offering a touch of uniqueness.
Ultimately, while each brand has its own unique vibe, the similarities in design and quality make them feel pretty comparable, especially in the same firmness range. Instead of focusing on only trying them in person, it’s more important to narrow down what kind of feel and comfort level you’re looking for. Once you have that in mind, take advantage of the trial periods offered by their brands to really see how it works for you at home. As many will tell you, that short 'test in the showroom, does not always tell you the entire story, until you get it in your home and try in in your own environment and home climate.
Hopefully, this helps you along.