The Brooklyn Bedding Allure 10" Plush Top Latex Mattress can be found at Latex Mattress Shop, an older BB website that features a lineup of mattresses that is completely separate from those on either the main BB website or the Dreamfoam site.
On the Latex Mattress Shop site, under “Quick Overview,” it states the Allure consists of:
- quilted fabric cover
- 2" of Talalay latex
- 2" of Talalay latex
- 6" of core foam
Latex is just as much “foam” as polyfoam is, but in the mattress industry, the word foam by itself is generally understood to mean polyfoam. The law tag on sonof12’s Allure mattress apparently states that it is 60% Tallalay and 40% polyfoam. In other words, the latex is claimed to be 40% of the thickness and 60% of the weight of the mattress. That actually seems plausible to me, since polyfoam is lighter than latex. Also, BB often uses convoluted polyfoam in their cores, which is lighter still.
HOWEVER….scroll down to the cut-away diagram of the Allure and it states that the Allure consists of:
- quilted fabric cover
- 2" of latex
- 2" of latex
- 6" of core latex
Notice that the “core foam” has been transformed into “core latex.” However, it must really be polyfoam—that’s what the law tag says, and Mario from BB confirms it in his post above as well.
Another odd thing—in the diagram, the top 2" of latex is indicated as being part of the quilting layer. However, according to Latex International, Talalay latex is not suitable for use in mattress quilting layers. In fact, LI, the principal supplier and proponent of Talalay latex in North America, only supplies Dunlop quilting latex.
A buyer uneducated in mattress construction might easily misinterpret what they have been told by a mattress salesman. However, it seems reasonable to suspect that sonof12 really might have been misinformed that he was buying an all-latex mattress, considering that’s what it says it is on the website. Also, on the diagram on the website, the mattress is called “Total Latex”—the same name as the all-latex mattress on the main BB website.
So we see that the Allure is actually a latex-over-polyfoam mattress that is misrepresented on the Latex Mattress Shop website, and possibly at R&S Liquidators as well. Latex Mattress Shop, R&S, Dreamfoam and Brooklyn Bedding are all part of the same company. It is disappointing to see that Latex Mattress Shop, rather than matching the ethical standards and level of transparency found on the main BB website, seems to be aimed at a less lofty goal—matching the ethical standards and levels of transparency found in most of the rest of the mattress industry.