Brooklyn Bedding has changed materials

Hi kc12,

Whether or not something is a “deal breaker” would come down to your own personal value equation. With this design I would advise a very slight caution for someone in the mid 200 pound range or so or above with 1.8 lb density core, but this mattress uses very high quality materials, especially the new ultra high-density TitanFlex polyfoam and the higher ILD in the polyfoam base. It’s not something that would objectively “disqualify” someone over 200 pounds from purchasing an item like this.

Phoenix

If you order on Amazon problem solved? Do you get same kind of warranty?

HI kc12,

I see that they still have a few of the previous models still available on amazon.

Brooklyn Bedding addresses your question on their web site here:
Any order placed through Amazon.com for the #BestMattressEver which is not fulfilled through Brooklyn Bedding or Amazon Prime is not covered under BB Warranty or Trial Policy.

You may also contact BB at support brooklynbedding com for other more specific questions, or chat with them on their site, as I know if can become confusing with such policies when amazon is involved and which policy in a certain area takes precedence over another.

Phoenix

I wonder if the new TitanFlex foam is a rebadged, newer polyfoam available from one of the U.S. manufacturers or if it’s strictly proprietary (?)

Hi Manimal,

You are correct that it is one of the newer “latex alternative” ultra-high density, high-performance polyfoams, and I’ve been told that they are working on a trademark for this at Brooklyn Bedding. Foam pourers will often make proprietary blends to meet the specific demands of larger vendors, which in this case Brooklyn Bedding would be one. The actual make-up, of course, is proprietary, as you mentioned, and that information is necessarily closely held. It’s an interesting new polyfoam with some unique properties and high tensile strengths.

Phoenix

Hello All,
Mario here from Brooklyn Bedding, I just wanted to reach out to answer some of your questions and address any concerns. As always there is reasoning to upgrades and changes. Here at BB we are always innovating. As most of you know, latex foam has been around for quite a long time. Based on an aggressive amount of research we have done for the past few years along with helpful feedback from our customers. We have developed a great new material called TitanFlex. By working along side our foam vendors to improve on what we have had such great success with. Our TitanFlex foam is a latex alternative not to be mistaken with memory foam. It offers a very responsive feel similar to latex (slightly bouncy, pressure activated not temperature sensitive) and is highly durable, supportive, comfortable, and much cooler than latex and memory foam materials. With the TitaniumGel thermal infused material, it offers greatly improved cooling features compared to the conventional gel materials which are currently being used for temperature relief.

I will list the information of our mattress below for any of you to research as it can be hard to find most of this information online. It is a fairly new to the market material but has been tested for quite a long time. The new TitanFlex is 4LB Density. Firmness levels are similar to the original BME. We have changed to a 1.8lb 36ILD base foam, we did increase the overall ILD to increase the firmness for added durability, this is similar to offering a 2lb 30-34ILD. All foam materials are CertiPure US Certified, made in the USA. Still suitable for individuals for over 200lbs

This information is simply for educational purposes.

SOFT
2" TitanFlex Comfort Layer- Soft 13ILD
2" TitanFlex Transitional Layer – Medium 18ILD
6" 1.8lb 36ILD HD Base Foam

Medium
2" TitanFlex Comfort Layer – Medium 18ILD
2" TitanFlex Transitional Layer - Firm 28ILD
6" 1.8lb 36ILD HD Base Foam

FIRM
4" TitanFlex Comfort Layer - Firm 28ILD
6" 1.8lb 36ILD HD Base Foam

If anyone has any questions or would like more technical information feel free to reach out to me.

Thank you,
Mario

[quote=“Mario” post=70748]
This information is simply for educational purposes.
SOFT
2" TitanFlex Comfort Layer- Soft 13ILD
2" TitanFlex Transitional Layer – Medium 18ILD
6" 1.8lb 36ILD HD Base Foam

Medium
2" TitanFlex Comfort Layer – Medium 18ILD
2" TitanFlex Transitional Layer - Firm 28ILD
6" 1.8lb 36ILD HD Base Foam

FIRM
4" TitanFlex Comfort Layer - Firm 28ILD
6" 1.8lb 36ILD HD Base Foam

If anyone has any questions or would like more technical information feel free to reach out to me.

Thank you,
Mario[/quote]

Thanks for the information Mario, out of curiosity are all of your mattresses already in stock and ready to ship or do you have them made as an order comes in? I ask because I wonder if for some people it would be beneficial to have two medium layers and then the firm base. I actually just ordered your new mattress last week and will be receiving it this Thursday. I was debating between soft or medium and ultimately chose medium after speaking with a representative. Hoping I chose right!

Hi GJL3,

We do have them built for stock, unfortunately we do not offer any customization of the layering system. We have found, through multiple testing methods that these came to allow the most balanced comfort in all 3 comfort levels. I am glad you got the opportunity to speak to a rep as well, based on our data we have found that selecting the right comfort level has proven twice as successful when one of our customers interacts with a specialist first.

Thanks,
Mario

Hi Mario,

Thank you for taking the time to monitor the forum and explain some of the new innovations in the Best Mattress Ever. I appreciate you taking the time to answer everyone’s questions and confirm the durability of the new materials in the BME line.

Phoenix

I asked “Keaton” about the weight limit for the new TitanFlex Foam setup and he responded with this:

“There is no specific weight limit but i would say 900+lbs.”

I revisited the site at two different times and they both responded the same answer. Kind of interesting to see them claim such a high weight limit.

I just wanted to give my very first impressions on the new #BestMattressEver which I ordered in the medium firmness. Please keep in mind this isn’t meant to be a review but my first take on the mattress after having slept on it for only one night.

It feels very firm
It feels very unresponsive

I also own the the ultimate dreams latex mattress in the 6 comfort level (guest bedroom), which is the same rating as my #BME so I was expected it to feel similar. However if my Dreamfoam is a 6 I would put this at around 8.5. So I’m slightly concerned that they may have shipped me the firm model on accident. (EDIT: Brooklyn Bedding and Dreamfoam do not use the same comfort scale, I was shipped the correct mattress)

The other thing that has caught my attention is how the titanflex foam doesn’t feel or react like latex. It feels dead, like a dense and firm memory foam but without much contour.

I’ve read that it can take the mattress a while to soften up, so I’m hoping that after a few weeks it will. This wasn’t really the case with the ultimate dreams latex, but obviously latex is different then the titanflex foam so perhaps they have different break in periods.

Hi GJL3,

Thanks for taking the time to provide some initial feedback about your new BME mattress.

You are correct that there should be more softening as time goes on with this mattress (even high-performance polyfoam will have some "false firmness’ that it tends to lose in the first few months or so, along with the covering). While the TitanFlex is described as a “latex alternative”, it will not be as buoyant feeling (as Mario described, “slightly bouncy”) as the latex in your Ultimate Dreams Latex mattress (what I think you’re noticing with your contouring comment). The polyfoam core is also firmer feeling than used in your Ultimate Dreams Latex.

The “softness scales” used by BB are useful to compare models within the same lineup, but when comparing across different lines with mattresses using different materials then the number scale won’t be quite as useful. I’ll be interested in your comments and your personal “comparative rating” once the item “breaks-in” a bit, and how it compares to the initial feel. It’s also important to mention that with the new Best Mattress Ever, BB wasn’t looking to duplicate the feel of the old BME, but to continue the genesis of the line itself, so feedback like yours is always interesting.

I’m looking forward to your future comments.

Phoenix

I was thinking of this as #BME 2.0, and that it would have a similar feel but with better cooling and durability.

I’m guessing because it is very firm right now that I can’t properly assess the mattress responsiveness or pressure relieving qualities, and that once it loses its false firmness it could feel more similar to latex in both of these attributes. Would you say that is a possibility?

Also I’ve read that walking on the mattress can help lose the false firmness more quickly. Would you agree this is a decent idea to speed up the process?

Just my opinion but don’t think anyone should have to walk on a mattress to “break it in”, though I understand in certain circumstances it could be beneficial. I also have my doubts that any kind of polyfoam will be able to compete with latex with respect to maintaining bounce/ responsiveness/ buoyancy in combination with other characteristics like pressure relief and contour. Energex is a good example- it has some nice properties- including good pressure relief- and certainly isn’t slow response, but it isn’t nearly as “bouncy” as the marketing language may lead you to believe. BB clearly plays up the responsiveness/resiliency of the TitanFlex foam on their website (along with other attributes), so hopefully people looking for bounce and responsiveness won’t end up disappointed with a stiffer, polyfoam type feel. That said, so far I’ve found that “only latex is latex”… not sure what to make of the BB marketing just yet.

Hi GJL3,

As Mario stated, it’s an ongoing evolution. As with most responsive brands, there’s always a search to improve the product and refine the comfort based upon experience and feedback. I would judge the mattress based upon how it actually feels, versus how you think it might feel as compared to the model it is replacing or other mattresses you currently have at home, and from there see if you enjoy the comfort or not.

All new mattresses will go through this process of softening, especially in the first few weeks, and at that point the product will be a bit more representative of the feel it will maintain moving forward. However, this mattress isn’t intended to replicate a feel, but is its own level of comfort, and even when completely broken-in it will not have the same feel as latex. But it may be a bit more buoyant at that time. I’ll be interested in your opinion on this after a few weeks.

Walking on a mattress (the white sock treatment) is commonly referenced by manufacturers as a way to “speed up” the break in period as a way to help break open the cells, and it’s more commonly recommended with higher density foam which can take longer to break in. It also assists with the breaking in of the mattress covering.

These are both great points!

Phoenix

I too went to the BB website today to look into buying their Best Mattress Ever and was surprised at the new “formula”. I just scheduled a return on my KISS mattress because I was sleeping too hot, so I am excited to see several mentions of this potentially being cooler than the KISS materials.

Hi Manimal,

Waling on a new mattress is simply a tool to accelerate the process of any new mattress losing its initial "false firmness’ in all of the layers – into something that is a necessity. All foams and fabrics, even latex, go through initial break-in periods. Some people simply wish to accelerate this process, and it tends to take bit longer with higher density polyfoams.

The newer generation of high-performance polyfoams aren’t meant to necessarily replicate latex, but be more durable versions of previous polyfoams. Some are engineered to provide feels that are somewhat similar to latex, others similar to memory foam, and others simply versions unto themselves. How “bouncy” something feels would not only be based upon the formulation of that foam, but the materials with which it was combined. Whether something feels as “bouncy” as your interpretation of marketing language is of course up to each individual. Energex is not intending to be latex. TitanFlex is more buoyant and dense than Energex, but again it does not feel exactly like latex. It is a very durable material and I’ve seen the aging studies showing a tear strength, tensile strength and elongation strength that is even higher than latex, so it’s a very high-quality material.

They would be accurate in doing so – it is a very durable material.

The amount of “bounce and responsiveness” again are subjective. There are individuals who think that latex is too buoyant (read through the forum here for many examples), and they may prefer the comfort provided by various high-performance polyfoams, and many of these high-performance polyfoams are quite supple and made in lower ILDs. Like so much in a mattress, this is subjective, and mattress companies are always striving to find products that best suit the largest “sweet spot” of consumer demands of comfort.

Yes, I’d agree with you that only “latex is latex” – it has a unique composition and many people prefer the feel that only latex provides. But I wouldn’t expect the TitanFlex foam to feel exactly like latex, simply because it is replacing latex in the old BME model lineup. On the BME mattress page on the BB website, there aren’t comparisons to latex with the new mattress, and even on the dedicated page for the TitanFlex foam they only speak to the durability of the foam as compared to latex. As far as the BB marketing, the descriptions of the materials in the product are accurate, but if someone was personally familiar with the OLD BME design and ordering this expecting it to feel like the previous generation BME and didn’t like it, they are fortunate that they can take advantage of the BME 120 night trial and return the product if they don’t like it.

Phoenix

Hi Phoenix,

Although they don’t really make any direct comparisons, there are a lot of inferences and suggestions vs. latex: “A hyper-elastic HD foam with immediate response technology and increased durability” (also, likely circumstantial, but couldn’t help but notice the language, “our BME is springing ahead”). On the main page, they state: “We’ve combined luxurious materials designed to sleep cool, bounce back, and minimize motion transfer.”. Also, in a general sense, all of the information they provide is in comparison to latex because they’re claiming the new foam is superior to latex (which they outright say). I don’t at all doubt the quality and durability of the new foam but do wonder about how the marketing material may be interpreted by people, especially those aware that the company was previously “all about” latex. It will be interesting to see if there is more feedback over time regarding the responsiveness, or lack thereof, even if latex is taken out of the equation. I agree that generally speaking, interpretations and experiences with respect to “feel” are largely subjective; however, feedback trends still carry a lot of merit. In this case, the general consensus for the previous BME seemed to universally be that it was “bouncy”, especially for an all-foam mattress.

At any rate, it’s not my intention to sound overly critical… and I hope the new BME is a “winner” :slight_smile:

Hi Manimal,

I don’t think that your comments are overly critical, but perhaps you’re taking the ball and running a bit with implying the degree of relation to latex :slight_smile: . But I also think you’re also astutely aware of the old design. The terms used to describe this new foam are accurate. “Hyper-elastic” is an actual term used to describe products and foam that can put up with larger strains and deformations. The foam is also immediate in its response and is also extremely durable.

The material isn’t being directly compared to latex, but of course you have a point that people who were aware of the old design would be concerned with the quality of the material replacing the latex and would want a relative idea of how the two might compare, and some of the marketing terminology would serve that dual purpose. But as time goes on the accurate description of the product would become more important, in which case the nomenclature that is used to describe the product wouldn’t need to change, as it is accurate, and the closest type of foam that people would be aware of to compare this TitanFlex would be latex. As time goes on the “bed will be the bed” – it’s not a copy but its own product. All of this ends up being more of a discussion in marketing versus the actual product componentry, which starts to get a little off topic of the forum. But it’s always fun to discuss.

And I too hope the new mattress is a “winner”. That’s something I hope of so many new mattresses when I learn of them. The more "winners’ we have, the more high quality choices we have for consumers.

Phoenix

Agree with everything you said :slight_smile: And I obviously didn’t come right out and say it but my circumstances were such that I ordered one this week (soft at the recommendation of BB customer service)… I’ve been “rolling through” a few of these “bed in a box” mattresses the past year but nothing panned out, so very much intend for this to be the final stop. Even if BB didn’t come out with an updated version, I would have ordered the previous one, although I did suspect they were due for an update (actually thought it might be in June or right before July 4th and just an updated cover or something along those lines). Hopefully this will be “the one” but will post an update in the forum after I’ve had a chance to sleep on it for a bit.