Hi chaoticelf13,
Better manufacturers and retailers don’t need or depend on mostly “fake” sales to provide good value to their customers customers (who often believe that the savings on a “special sale” are real) and will generally sell their mattresses for “good value” every day of the year. Sales that create a sense of “urgency” or a belief that a customer is getting some kind of “special value” or somehow did a great job at “negotiating” the price are all about marketing and perception and not so much about reality.
Better manufacturers and retailers will occasionally have a legitimate sale with smaller discounts but they will be for legitimate reasons and for smaller discounts that are not subject to negotiation (see post #6 here).
For those stores who use the typical “sales tactics” as a marketing tool (and there is nothing “wrong” with this as long as consumers understand that they are mostly meaningless and see the “major mattress sales” for what they really are) … sales are mostly rotating and ongoing, based on “fake” retail prices that nobody ever pays anyway (or at least should never pay), and only change in the details and the “name” of the sale.
This video and this video by one of the most knowledgeable people in the industry (and one of the members of this site) and who has a whole series of “beducational videos” that helps to educate consumers is also well worth watching.
Phoenix