Hi edickenson,
I haven’t purchased the whole bundle but I am currently testing the lanoodles topper and pillows and will be writing a review on them as soon as I have the chance to formulate all my impressions and write the review. Initial impressions as far as comfort and quality are very good 
In terms of value … cozy pure is a member here which means that I believe they are among the best quality/value in the country but their value is “measured” a little differently from the norm IMO.
From a “commodity” point of view (raw materials cost etc) there are less expensive products out there but Cheryl’s personal commitment to exceptional quality in every component, green, and/or organic materials down to every thread (and I mean this literally), and her commitment to green manufacturing (they are off the grid with solar, geothermal, and wind energy production) and of course their great service is a large part of their value along with the substantial lifetime benefits of their Cuddle-Up club for those who plan to make future organic bedding purchases.
On this basis … and especially for those whose personal “value equation” includes the importance of buying green and/or organic products or dealing with a truly green manufacturer … I believe that Cozy Pure is easily among the best in quality/value terms in the organic/green group of manufacturers.
I can’t speak from personal experience for all the products in the hotel bundle because I haven’t tried all of them but based on the ones I have tried and my knowledge of the products that Cheryl produces and sells, I would say that the additional discount on this package vs the regular prices (along with the additional 5% discount which is a small bonus for being a member of The Mattress Underground on any mattress purchase) makes this better value yet. Every product in the group is very high quality.
You can see some feedback on one of their mattresses and some of the products in the hotel bundle in this thread
Of course each person will decide for themselves on what is most important to them in value terms but IMO … I would certainly recommend them for anyone who is looking for exceptionally high quality products in the green / organic market and who also appreciates the additional value of their ongoing cuddle-up club discount on organic bedding items as well.
In a nutshell, they are a manufacturer that is not the least expensive but has unique products with exceptional quality and is among the best … if not the best … at what they do, and do very well
Phoenix