Hi Tracibility,
Welcome to the Mattress Forum! 
I’m sorry you don’t like the feel of your new Dreamfoam mattress. The good news is that you had the foresight to purchase something that has a good 90-night trial period and you’re able to return it for a refund. Having a good return policy is an important part of anyone’s personal value equation when shopping online, just in case your purchase doesn’t turn out as well as you hoped it would.
The Ultimate Dreams 13" Gel Mattress is indeed a memory foam product, containing 3" of 4 lb soft gel memory foam over 2" of 5 lb memory foam over an 8" 1.8 lb polyfoam core - all good quality materials. Your statement about what you “suspect” is incorrect. While you may be personally disappointed in the feel of the product, this is of course your own subjective personal feeling and in no way justifies a comment of being “swindled”, unless you had ordered a certain product and were delivered a different model, in which case that would be a “mistake” and not a “swindling” (but this is not what you are asserting). While I certainly don’t mind you posting on the forum, it would also be helpful if you could post more accurate and “educational” information that has some facts behind it rather than the type of “broad brush” opinions that are rarely if ever accurate, factual, or helpful. Again, you have the option of returning the product and moving on and continuing on with your mattress search, which in this case appears to be your best course of action.
If you truly did your due diligence and learned about foams and mattress construction (as outlined in our mattress shopping tutorial), one of the first things you would have learned is that every layer of a mattress has an effect upon overall comfort, and you can’t predict the feel of something you order online by what you try in-store, unless you are trying the exact same product. There is more information in post #9 here about the different ways that one mattress can “match” or “approximate” another one. Every layer and component in a mattress (including the cover and any quilting materials) will affect the feel and performance of every other layer and component and the mattress “as a whole” so unless you are able to find another mattress that uses exactly the same type of materials, components, cover and quilting, layer thicknesses, layer firmnesses, and overall design (which would be fairly unlikely) then there really isn’t a reliable way to match one mattress to another one in terms of “comfort”, firmness, and PPP (Posture and alignment, Pressure relief, and your Personal preferences) based on the specifications of the mattresses (even assuming that you can find out all the specifications you would need for both mattresses you are comparing in the first place).
Your veiled comments about Dreamfoam not being a reputable company, couched in the framework of desiring to “gather information” of others to support your agenda of a practice of which there is no proof of existing, are not factual and are misleading.
Both Dreamfoam and Brooklyn Bedding have a very strong history in the industry and there are tens of thousands of people that have purchased and are happy with their purchase (not to mention the other companies and people they have mentored over many years). I think you would be hard pressed to find a company that has more integrity or that has developed the type of reputation they have over the years. Whether or not a manufacturer or a retailer is a member of this site had no bearing upon my commentary, pro or con, which would be upheld with even a cursory glance through the past threads on this site.
Unfortunately, the internet if full of consumers that take advantage of the opportunity that anonymity gives them to make unreasonable comments or accusations (explicit or implicit) about businesses, and they downplay the meaning or effect of their words, and somehow feel that it’s OK to say anything that their emotional state seems to justify. Some people tend to be more responsible for the choices that they make, but unfortunately there are others who don’t deal well with disappointment and are more focused on assigning blame or demonizing the people that they are “blaming” and much less focused on actually solving any issues they may have.
Todays online environment is weighted so heavily (and somewhat unfairly) towards negative consumer comments and feedback that even a single “negative” online comment can have a disproportionate effect on the sales or reputation of a small business (whether it was deserved or not) and can negatively affect years of hard work and effort towards building a good reputation. It can also have a disproportionate effect on other people’s buying choices and can tend to predispose others towards having a more negative perception or opinion of a business based primarily on hearsay before they have even talked with them themselves, and they may unknowingly take your (incorrect) “supposition” to heart not realizing that it is just an opinion that applies to only one person.
I’m happy to keep your comments here because the type of comments you have made are far too common on the internet IMO, and keeping them here, along with my response, allows people to read them and recognize them for what they are, and come to their own conclusion as to the validity of your points. My goal is to help educate and to broaden the context of the discussions here, and when members make unreasonable accusations that attack the character of other people or the businesses they run without justification rather than describing the issues they are having and working towards their resolution, I feel the need to point that out, so again I’m happy to keep your post here. However, I caution you that if you continue to make unsubstantiated claims, you will be in violation of the forum rules and those future posts will be edited or deleted.
Phoenix