That actually sounds like a solid build overall, and definitely not a “rip-off” on the surface—but there are a couple of things I’d look at more closely before committing, especially at $2,500.
The good first: a latex + pocket coil hybrid with wool quilting is generally a durable and comfortable design. Zoned coils are a nice touch for support, and Talalay latex is a high-quality material. So the foundation of the mattress is good.
Where I’d be a bit cautious is the top comfort layer. That 24mm “super soft” polyfoam is likely going to be the first thing that wears out. Even in well-built mattresses, softer foams tend to compress over time, and since it’s right on top, it can lead to body impressions and reduced comfort sooner than expected.
Also, the latex layer is only about 1 inch thick, which means you won’t get the full durability and pressure relief benefits latex is known for. Many longer-lasting builds use thicker latex layers (closer to 2–3 inches), so here it’s more of a comfort add-on than a primary layer.
The coil count and foam encasement are decent, but more mid-range than premium so for this price, I’d ideally expect slightly stronger specs or more latex.
If you really like the feel and trust the craftsman, it could still be a good buy but I’d definitely ask:
What’s the density of that top foam?
Can the mattress be opened or layers replaced later?
Is there an option to increase the latex thickness?
If you’re also exploring other options, you might want to compare with some modern Mattress in a Box / vacuum-packed mattress designs. A lot of newer hybrids focus more on durable comfort layers and balanced support, and they’re easier to handle/setup as well.
Overall: good base design, but the longevity will likely come down to that top foam layer. If that’s high quality (or replaceable), you’re in much better shape.