Hi paddyb,
While I can certainly help with “how” to choose … I don’t make specific suggestions or recommendations for either a mattress, manufacturers/retailers, or combinations of materials or components because the first “rule” of mattress shopping is to always remember that you are the only one that can feel what you feel on a mattress and there are too many unknowns, variables, and personal preferences involved that are unique to each person to use a formula or for anyone to be able to predict or make a specific suggestion or recommendation about which mattress or combination of materials and components or which type of mattress would be the best “match” for you in terms of “comfort” or PPP (Posture and alignment, Pressure relief, and your Personal preferences) or how a mattress will “feel” to you or compare to another mattress based on specs (either yours or a mattress), sleeping positions, health conditions, or “theory at a distance” that can possibly be more accurate than your own careful testing (hopefully using the testing guidelines in step 4 of the tutorial) or your own personal sleeping experience (see mattress firmness/comfort levels in post #2 here).
The process of looking for a mattress would be the same in the UK as it would in North America and the first place to start your research is the mattress shopping tutorial here which includes all the basic information, steps, and guidelines that can help you make the best possible choice … and perhaps more importantly know how and why to avoid the worst ones.
Two of the most important links in the tutorial that I would especially make sure you’ve read are post #2 here which has more about the different ways to choose a suitable mattress (either locally or online) that is the best “match” for you in terms of “comfort” and PPP that can help you assess and minimize the risks of making a choice that doesn’t turn out as well as you hoped for and post #13 here which has more about the most important parts of the “value” of a mattress purchase which can help you make more meaningful quality/value comparisons between mattresses in terms of suitability (how well you will sleep), durability (how long you will sleep well), and the overall value of a mattress compared to your other finalists based on all the parts of your personal value equation that are most important to you.
Post #5 here may be helpful as well
I can’t speak to how any mattress will “feel” for someone else because this is too subjective and relative to different body types, sleeping positions, and individual preferences, sensitivities, and circumstances but outside of PPP the most important part of the value of a mattress purchase is durability which is all about how long you will sleep well on a mattress. This is the part of your research that you can’t see or “feel” and assessing the quality/durability and useful life of a mattress depends on knowing the specifics of its construction and the type and quality of the materials inside it regardless of the name of the manufacturer on the label (or how a mattress feels in a showroom or when it is relatively new) so I would always make sure that you find out information listed here so you can compare the materials and components to the quality/durability guidelines here to make sure there are no lower quality materials or weak links in a mattress that would be a cause for concern relative to the durability and useful life of a mattress before making any purchase.
Unfortunately none of the descriptions of the mattresses you linked provide enough specific information about the materials and components inside them to make any meaningful comments about any of them. If you can find out the information here about any of the mattresses you are considering and post it on the forum then I’d certainly be happy to make some comments about the quality of the materials and the mattress “as a whole” and let you know if I can see any lower quality materials or weak links that would be a cause for concern.
In its simplest form … choosing the “best possible” mattress for any particular person really comes down to first finding a few knowledgeable and transparent retailers and/or manufacturers that sell the types of mattresses that you are most interested in (either locally or online) and that you have confirmed can provide you with all the information you need to know to make an informed choice and make meaningful comparisons between mattresses and then …
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Careful testing (hopefully using the testing guidelines in the tutorial) to make sure that a mattress is a good match for you in terms of “comfort”, firmness, and PPP … and/or that you are comfortable with the options you have available to return, exchange, or “fine tune” the mattress and any costs involved if you can’t test a mattress in person or aren’t confident that your mattress is a suitable choice.
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Checking to make sure that there are no lower quality materials or weak links in the mattress that could compromise the durability and useful life of the mattress.
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Comparing your finalists for “value” based on #1 and #2 and all the other parts of your personal value equation that are most important to you.
Phoenix