Hi mothman,
I completely agree with you on all counts … and I think your suggestions were good … particularly for someone that doesn’t want to sink into their mattress.
I often take the opportunity that some of the forum posts provide to reinforce the idea that comfort is subjective so that people learn to trust their own experience and the criteria of their own personal value equation rather than reviews or what other people experience on a mattress so hopefully you didn’t take this as a reflection of the value of your suggestion.
In this case it really is a “no brainer” for someone that doesn’t want to sink into a mattress (whether it’s the 13" Dreamfoam or the Cloud Luxe it approximates that they can test in person) and hopefully I didn’t create the impression that your suggestion wasn’t worthwhile. The intent was really that they (or others that will read it) had a way to confirm this for themselves 
Thanks for taking the time to share your experiences and hopefully you will be able to return your mattress at a reasonable cost.
Phoenix