Hi LJGMDAD,
There is more about the typical smell of latex in post #2 here. Some batches of natural latex can be stronger than others and the smell can also be more noticeable to some people than others. It can also depend on the specifics of the latex foam formulations used by different manufacturers and on how long it has been wrapped (which prevents the material from airing out and can concentrate the smell). My Malouf pillow for example had very little smell when it was new but it should subside fairly rapidly.
Phoenix