Hi ckwab,
While I can certainly help with “how” to choose … It’s not possible to make specific suggestions or recommendations for either a mattress, manufacturers/retailers, or combinations of materials or components because the first “rule” of mattress shopping is to always remember that you are the only one that can feel what you feel on a mattress. There are just too many unknowns, variables, and personal preferences involved that are unique to each person to use a formula or for anyone to be able to predict or make a specific suggestion or recommendation about which mattress or combination of materials and components or which type of mattress would be the best “match” for you in terms of “comfort”, firmness, or PPP (Posture and alignment, Pressure relief, and your own Personal preferences) or how a mattress will “feel” to you or compare to another mattress based on specs (either yours or a mattress), sleeping positions, health conditions, or “theory at a distance” that can possibly be more reliable than your own careful testing (hopefully using the testing guidelines in step 4 of the tutorial) or your own personal sleeping experience (see mattress firmness/comfort levels in post #2 here).
I’m not sure what you’ve read since you found the site but just in case you haven’t read it yet … the best place to start your research is the mattress shopping tutorial here which includes all the basic information, steps, and guidelines that can help you make the best possible choice … and perhaps more importantly know how and why to avoid the worst ones.
Two of the most important links in the tutorial that I would especially make sure you’ve read are post #2 here which has more about the different ways to choose a suitable mattress (either locally or online) that is the best “match” for you in terms of “comfort”, firmness, and PPP that can help you assess and minimize the risks of making a choice that doesn’t turn out as well as you hoped for and post #13 here which has more about the most important parts of the “value” of a mattress purchase which can help you make more meaningful quality/value comparisons between mattresses in terms of suitability (how well you will sleep), durability (how long you will sleep well), and the overall value of a mattress compared to your other finalists based on all the parts of your personal value equation that are most important to you.
The only way to know for certain whether one of these would be better for you than the others in terms of comfort, firmness, and PPP would be based on your own personal experience because once again you are the only one that can feel what you feel on a mattress. Having said that … they are all members of this site which means that I think highly of them and that I believe they compete well with the best in the industry in terms of their quality, value, service, knowledge, and transparency and would be well worth considering.
If you are only considering online options then the mattress shopping tutorial includes several links to lists of many of the better online options I’m aware of (in the optional online step) that include many different types and categories of mattresses in a wide range of designs, budgets, firmness levels, and with different return/exchange policies that would be worth considering.
Two of the mattresses you are considering have latex in the comfort layers and one uses memory foam and latex and memory foam are very different materials with different properties but the choice between them is more of a preference and budget choice than a “better/worse” choice. There is more about some of the differences between memory foam and latex in post #2 here but the best way to know which type of materials or mattresses you tend to prefer in general would be based on your own testing and/or personal experience.
When you can’t test a mattress in person then the most reliable source of guidance is always a more detailed phone conversation with a knowledgeable and experienced retailer or manufacturer that has your best interests at heart and who can help “talk you through” the specifics of their mattresses and the properties and “feel” of the materials they are using (fast or slow response, resilience, firmness etc) and the options they have available that may be the best “match” for you based on the information you provide them, any local testing you have done or mattresses you have slept on and liked or other mattresses you are considering that they are familiar with, and the “averages” of other customers that are similar to you. They will know more about “matching” their specific mattress designs and firmness levels to different body types, sleeping positions, and preferences (or to other mattresses that they are familiar with) than anyone else.
Once you have narrowed down your options to a list of finalists that are all choices between “good and good” and none of them have any lower quality materials or “weak links” in their design and if at this point there are no clear winners between them (which is usually a good indication that you have done some good research) then you are in the fortunate position that any of them would likely be a suitable choice and post #2 here can help you make a final choice based on your own local testing and/or your more detailed phone conversations about each of them, the firmness and suitability of each one, their prices, your preferences for different types of materials and components, designs, or types and blends of latex, the options you have after a purchase to fine tune the mattress or exchange or return the mattress or individual layers and any costs involved, any additional extras that are part of each purchase, and on “informed best judgement” based on all the other objective, subjective, and intangible parts of your personal value equation that are most important to you.
If the only issue with a mattress is that it is too firm and there are no soft spots or sagging in the mattress then a good quality topper can certainly be an effective way to add some additional softness, “comfort” and pressure relief to your sleeping system but the only way to know for certain whether a specific mattress/topper combination is a good “match” for you in terms of comfort, firmness, and PPP is based on your own careful testing or personal experience on the combination. If you can’t test the combination in person then there will always be always some risk and uncertainty involved in adding a topper because the specifics of the mattress itself along with your own body type, sleeping position, and preferences can affect which specific topper would be a suitable choice on any specific mattress.
There is more information about choosing a topper and a link to the better online sources I’m aware of in post #2 here and the topper guidelines it links to which along with a conversation with a reliable and knowledgeable supplier (that can provide you with good information about how their toppers compare to each other or to other toppers they are familiar with that are available on the market) can help you use your sleeping experience as a reference point and guideline to help you choose the type, thickness, and firmness for a topper that has the least possible risk and the best chance for success. A good exchange/return policy can also reduce the risk of an online topper purchase so I would make sure you are comfortable with the options you have available after a purchase just in case the topper you choose doesn’t turn out as well as you hoped for.
It would be much better to decide on whether you need a topper or if you do which topper may have the best chance of success after you have slept on a new mattress for a few weeks so you would have a better frame of reference about “how much” additional softness or pressure relief you would likely need on that specific mattress.
Phoenix