Hi dannylibs,
The “technology” you are talking about is just “marketing speak” that is used to sell mattresses that use inferior materials and components and sell them at inflated prices. Unfortunately you certainly aren’t alone in the effect that this type of terminology has on consumers in general and this type of misleading information is one of the reasons that I started the site in the first place (see post #404 here and post #12 here).
There is also more about the 3 most important parts of the “value” of a mattress purchase in post #13 here which can help you make more meaningful quality/value comparisons between mattresses in terms of suitability (how well you will sleep), durability (how long you will sleep well), and the overall value of a mattress compared to your other finalists based on suitability, durability, and all the other parts of your personal value equation that are most important to you (including the price of course and the options you have available after a purchase to fine tune the mattress or the exchange return options that are available to you).
While I can’t speak to whether any mattress is “comfortable” for someone else or is a good “match” in terms of PPP (Posture and alignment, Pressure relief, and Personal preferences) because this is very subjective and relative to the unique needs and preferences of each person (and has nothing to do with the quality of the materials or the price of a mattress) … the Naturepedic is a far superior mattress in terms of the quality of the materials and components inside it and the durability and useful life of the mattress.
Phoenix