Hi TinkerBill,
Unfortunately … I suspect that the issues in the industry are pretty much common in most developed countries with lack of disclosure and the selling of “stories” and profit margin instead of educating customers about materials and helping them to make more meaningful and value based choices.
I think too this is also by “design” in many cases. Larger manufacturers are well aware of how to make lower quality materials feel better in a showroom (using various layering designs and thicker padding) and even though you can’t feel quality … they certainly know that people are willing to pay for feel no matter what the quality of the materials that creates it. This is generally where the difference in where you shop comes into play. It’s not so much that higher quality materials feel better but that smaller local manufacturers and/or better sleep shops have mattresses that feel the same but use higher quality materials to accomplish it so what you feel in a showroom will last much longer.
the Active premium doesn’t indicate the quality of the memory foam (which generally feels softer than latex) and I would want to know this before buying it. Even if it was 5 lb memory foam though … the latex (depending to some degree on the type of latex) would likely be more durable. In an apples to apples comparison … softer versions of the same material are generally less durable than firmer versions but in a latex to memory foam comparison then latex would generally be more durable.
The pocket coils are also a more costly component than continuous coils (which are generally the least expensive type of innerspring).
This would also be fairly typical because continuous coils are joined together with helical wires and will affect adjoining coils much more than pocket coils which compress independently from each other.
Many of the newer generation memory foams are more responsive and less temperature sensitive than the older generation memory foams. In some cases this can be because they are lower density (less durable) and in others it can be higher density memory foam formulations which are manufactured specifically to produce different properties. You can see some of the differences that are possible in manufacturing memory foam in post #9 here along with post #8 here. The key is to make sure that you know the density of the memory foam (which is the primary indicator of its durability or how long it will maintain its original properties).
It seems that the lack of knowledge of most of the salespeople in the industry is another factor that both countries share.
The choice between memory foam and latex would really be a matter of preference but in either case I would want to know the quality of the material in the mattress so that no matter which I chose it would be high quality and more durable. In the case of memory foam this would be about its density and in the case of latex it would be about the type and blend of the latex that was being used.
In terms of the innerspring … the pocket coil would be a higher cost component so this and the higher cost of most latex should be reflected in the prices of the mattresses.
Both of these seem to me to be in the lower “value” range (priced higher than they should be which is typical of major manufacturers) but in terms of value … if they are the same price … I would have to say that subject to confirming the type and quality of the latex and memory foam in each … the latex/pocket spring is probably better value.
I downloaded them to my computer and then attached them to this post. When you click “add file” and then find it on your computer and click open … the last step is to click the “insert” button but this is only functional at the very bottom of the square (when the cursor changes to a hand) which is a minor bug in the template code on the site so this may have been the issue with not being able to attach it to your post.
Phoenix