Phoenix -
Thanks for your expert advice and time. I wanted to post back to let you know the conclusion of this story, since I figure sometimes you don’t always get that or other users reading this 
I visited the Original Mattress Factory which has over 100 stores nation wide and 11 factories, but isn’t really considered one of the national-wide " big brands" like Sealy, Simmons, etc. I think you would do good to keep recommending that place again to other people if they have a store near them in their state. They make all their own mattresses and are focused on quality and value pricing as you mentioned. Supposedly, the owner use to the be the President of Sealy back in the day before there was some sort of leveraged buyout and he left after they started changing the way they make their mattresses.
I knew I wanted either memory foam or latex mattress this time, I wanted to try something other than springs. Their “Serenity” memory foam mattress was very comfortable and they used high density polyurethane core and had had some sort of 1/2" Aircool layer underneath the memory foam for ventilation. It looked like sparse fibers that the rep said was the same type of layer used in sneakers. Whether it really helped ventilation I can’t say as I didn’t sleep a night on it, but it was sandwhiched between the memory foam and polyfoam, so I would imagine all the heat transfer would have to make it through the entire memory foam layer which I was curious whether that actually worked or not. No sort of gel fused anything. Anyway, the memory foam was very comfortable, and had the exact level of firmness I liked, however I noticed after a few minutes of laying it, the heaviest part of my body (my backside aka butt) sank too far down into the foam and left my lower back arched just too much where it begin to ache a bit. That sinking in feeling was exactly what I wanted to avoid.
I then tried out their 1 latex model, “Serenity Latex” - and immediately thought it was too soft. However after I bit I realized it was basically the opposite of the memory foam Serenity model. Where with the memory foam it felt firm at first, but then started to sink in; the latex model felt soft at first but had more support and kept me from sinking in nearly as far (leaving my lower back not arched nearly as much and therefore less strain). It was a tough call, because I wished the latex was slightly firmer but overall I had to go ahead choose the latex model because of the following reasons
- Latex model is more durable because is actually flippable and the inherent durability of latex over memory foam. They put the pin-holed talalay latex on both top and bottom of the mattress, with high density polyfoam core in the middle. I don’t think there are very many flippable latex models on the market, and this definitely assured me I could avoid the Homer Simpson like indentation I have on my current pillowtop mattress. The way the memory foam mattress sank in so far, I felt indentations there over time was much more likely. This just seemed way more durable than the memory foam and would change a lot less over the years than the memory foam might.
- This particular latex used seemed to be one of the best quality. The latex is actually made by Latex International and original mattress factory then uses it when constructing their mattress. It is made with the Talalay process which supposedly should help more with cooling and ventilation than the Dunlap process (difference being Talalay has a freezing step to keep more air trapped in the latex). They also poured the latex around pins, resulting in a pinholed mattress that would seem to also greatly increase ventilation therefore make the mattress. Phoenix what is your opinion of putting the pinholes in the talalay latex and making flippable latex mattresses? I thought a side effect of pinholes might of be increased the softness, but that’s just a guess. I had heard memory foams sometimes can get hot and I wasn’t quite sure how effective that aircool layer would really be. So I gave the latex the nod on the ventilation/coolness factor.a
- I bought at Original Mattress factory because I could tell their prices were extremely fair and the person working there Julie (Buckhead location), I couldn’t even really call her a saleswoman. She was just extremely informative and knew the products very well without any sense of a pushy salesman mentality. They have pictures all over the walls of their clean factories and how the beds are put together here in America. She knew the names of the people in the pictures actually. Their website has videos of them making the mattresses and are very upfront about the exact materials and specifications of the mattress they make (includling material type, foam layers and their density, etc). They had layered samples everywhere showing the construction of mattresses as well. You just knew exactly what you were buying.
Here’s what I paid for:
King Serenity Latex Set (Matress & Omish made box springs) - $2,099
Very sturdy frame with middle support - $65
Breathable mattress protector - $40
2 King sized High Loft Latex Internation Pillows - $130
Tax: $190.32
Delivery: $45
Total: $2,569.32
And I bought the most expensive mattress in the store I believe. Still think I got great value and a purchase I will be very happy with for many years to come. 12 year warranty included. The Simmon’s comforpedic mattress I looked at was $2800 w/ foundation before tax in Macy’s. Macy’s mattress protector was also $100.
All in all, thanks for the great advice Phoenix and the recommendation to the Original Mattress Factory! The Original Mattress Factory before I started shopping would of sounded the same as The Mattress Firm to me, I probably would of passed on it as scummy pushy national mattress store from first impression without any knowledge. I probably would of ended up with a very different bed for more money had I not researched at the Mattress Underground first. I let them know I found out about them from this website (Which Julie knew about as well).
P.S. - Also it’s funny because my previous post I mentioned I had narrowed down to 3 stores, including this one, but I forgot to mention it and ask your detailed opinion of it like the other two I asked about.