Hi Novosbeds,
Thanks for your comments … but I think the question was more in comparison to other manufacturers mentioned on the site (or in this case a specific one) rather than the larger mainstream brands or “competitors” which for most people here are “automatic exclusions” anyway.
While your comments are certainly accurate in comparison to the more mainstream brands (which of course is why you are on the list of better memory foam options) … they would also be true for all the other online memory foam sources mentioned there as well that is your “real” competition on the site and forum which has a little different context and a little tougher “competition” than the larger market as a whole. 
Of course the “value” of any mattress purchase includes more than just the “commodity value” of a mattress and all the other objective, subjective, and even intangible factors that may be important in each person’s personal value equation will also play a significant role as well when they are comparing “good to good” instead of “good to something less”.
Phoenix