Hi karl235,
You can read some comments in post #2 here and the posts it links to that may be helpful (especially about using reviews or other people’s suggestions or recommendations and about the the differences between latex and memory foam).
While I can certainly help with “how” to choose … it’s not possible to make specific suggestions or recommendations for either a mattress, manufacturers/retailers, or combinations of materials or components because the first “rule” of mattress shopping is to always remember that you are the only one that can feel what you feel on a mattress and there are too many unknowns, variables, and personal preferences involved that are unique to each person to use a formula or for anyone to be able to predict or make a specific suggestion or recommendation about which mattress or combination of materials and components or which type of mattress would be the best “match” for you in terms of “comfort” or PPP or how a mattress will “feel” to you or compare to another mattress based on specs (either yours or a mattress), sleeping positions, health conditions, or “theory at a distance” that can possibly be more reliable than your own careful testing (hopefully using the testing guidelines in step 4 of the tutorial) or your own personal sleeping experience (see mattress firmness/comfort levels in post #2 here).
The only way to know which of the two would be “best for you” (regardless of which one would be best for anyone else) will be based on your own careful testing or your own personal sleeping experience because different people with different body types, different sleeping positions, and different perceptions and preferences can have very different opinions about how two mattresses will compare. It’s also unlikely that you will find many people that have tried both since memory foam and latex are such different materials that most people would either tend to prefer and try either one or the other.
I’m not sure what you’ve read since you found the site but just in case you haven’t read it yet … the first place I would start your research is the mattress shopping tutorial here which includes all the basic information, steps, and guidelines that can help you make the best possible choice … and perhaps more importantly know how and why to avoid the worst ones.
Two of the most important links in the tutorial that I would especially make sure you’ve read are post #2 here which has more about the different ways to choose a suitable mattress (either locally or online) that is the best “match” for you in terms of “comfort” and PPP (Posture and alignment, Pressure relief, and your own Personal preferences) that can help you assess and minimize the risks of making a choice that doesn’t turn out as well as you hoped for and post #13 here which has more about the most important parts of the “value” of a mattress purchase which can help you make more meaningful quality/value comparisons between mattresses in terms of suitability (how well you will sleep), durability (how long you will sleep well), and the overall value of a mattress compared to your other finalists based on all the parts of your personal value equation that are most important to you.
I or some of the more knowledgeable members of the site can help you to narrow down your options, help you focus on better quality/value choices that are available to you either locally or online, help you identify any lower quality materials or weak links in a mattress, act as a fact check, answer many of the specific questions you may have along the way that don’t involve what you will “feel” on a mattress, and help with “how” to choose but only you can decide which specific mattress, manufacturer, or combination of materials is “best for you” regardless of the name of the manufacturer on the label or whether anyone else (including me) would have the same criteria or circumstances or would make the same choice.
In its simplest form choosing the “best possible” mattress for any particular person really comes down to FIRST finding a few knowledgeable and transparent retailers and/or manufacturers (either locally or online) that sell the types of mattresses that you are most interested in that are in a budget range you are comfortable with and that you have confirmed will provide you with the all the information you need about the materials and components inside the mattresses they sell so you will be able to make informed choices and meaningful comparisons between mattresses and then …
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Careful testing (hopefully using the testing guidelines in the tutorial) to make sure that a mattress is a good match for you in terms of “comfort”, firmness, and PPP … and/or that you are comfortable with the options you have available to return, exchange, or “fine tune” the mattress and any costs involved if you can’t test a mattress in person or aren’t confident that your mattress is a suitable choice.
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Checking to make sure that there are no lower quality materials or weak links in a mattress you are considering relative to your weight range that could compromise the durability and useful life of the mattress.
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Comparing your finalists for “value” based on #1 and #2 and all the other parts of your personal value equation that are most important to you.
Phoenix