Hi Jaqfrst,
That’s funny … and also good to hear 
That would depend on what you were comparing it to and what was important to you in terms of your “value equation” (along the lines of post #2 here which outlines some of the the many parts of a mattress purchase that may be more or less important to you and have “value” besides just the price of the mattress itself). It would also depend on what else was included in the purchase (such as foundation, delivery, setup, extras, loss of warranty on a floor model, ability to exchange, and the ability of the dealer to help you make good choices). All of these and more are part of the purchase price and the “value” of a mattress. A “deal” is only as good as the tradeoffs it may involve, what it includes (or doesn’t) and what else you are comparing it to.
Compared to the suggested retail price of a PLB (here for example) … it is certainly a better price but it’s “value” would depend on how you felt about sleeping on a “used” floor model and on how you felt about any benefits you were losing by buying a floor model.
Compared to many major manufacturers that use lower quality materials that would sell for a similar or higher amount locally … then probably.
Compared to other “new” mattresses that use similar quality and quantity of materials offered by some local manufacturers … not particularly.
Compared to something like the “deal” that was mentioned in post #47 here (on the higher end Beautiful) … then not particularly either.
You could probably find the same or better value on a similar “new” latex mattress (depending on your area and on the type of purchase you were comfortable with) … but the other parts of your “value equation” may also be an important part of the “deal” for you in which case they would need to be included in the “value” of your purchase.
I can tell you that there is still a significant “markup” on the mattress over it’s wholesale cost (for the set) in the range of 75% plus (excluding any taxes or delivery charges that are included in your quoted price).
Phoenix