Hello,
Longtime lurker, first time poster. 
I really appreciate all the excellent information here. It has been a huge boon as my husband and I are trying to pull the trigger on a mattress decision very soon–it’s been a few months of research coming to a head!
I was intrigued by the endorsement of SelectFoam.com here by Phoenix. Hubby and I have had a Tempurpedic mattress for about 4 1/2 years and it developed big indentations (over an inch an a half), partly due to hubby being a hot sleeper and surely him being hot and sweating as he sleeps helped to speed a breakdown of the memory foam. It is covered under warranty, and we were considering upgrading to a Rhapsody (we are currently on a Classic), but it would mean now being into a mattress for over $4000–one that another in their line broke down in under 5 years, mind you…
So we have been researching possible alternatives, and from the reviews and descriptions is seems like people feel the Regalis is pretty darn close to the Rhapsody. And their marketing claims it is cooler than Tempurpedics <–wow big plus for us! I was getting excited at the prospect of taking them up on their 90-day no risk in-home trial, and started to compile information to discuss with my husband. But then I read further…
At the bottom of the Regalis product page it says:
“Only Select Foam offers a 90 day trial period on Mattresses, with Free Shipping Both Ways; that’s right, if you are unsatisfied with your mattress for any reason, we will pick it up at our cost and refund your full purchase price. We’ve removed all the risk from trying our mattresses, an offer your local store would never run.”
“Free shipping both ways” implies to me FREE shipping. Refund full purchase price also implies FULL REFUND.
But when I read the page on their 90-day trial (a http://www.selectfoam.com/page-freetrial.htm ) it reads:
“Refund will be given within ten business days of Select Foam receiving the product back, minus the original shipping expense. Shipping costs associated with the order are the customers responsibility.”
and then further goes on to say
“It is the responsibility of the customer to cover all return shipping expenses of the unwanted Select Foam product.”
And then I put on the brakes hard. How can they say on the one hand that shipping is free both ways and you get a full refund, and then on another part of the website claim that the customer is responsible for all return shipping, and that your refund will also be docked the original shipping from your purchase price? No risk?! Free both ways? Huh? Sounds like I would be paying for shipping BOTH WAYS!
So in short, I was very interested in their products, but this double-speak is making me wary of trusting their business. I understand that this website has a personal relationship with the SelectFoam people, and I hope I can get an honest, unbiased response as to why this reads as it does. Because right now, I don’t think I am being unreasonable to feel like it is misleading, bordering on shady.
Thanks so much for the resource! I look forward to hearing from those with experience with the company and can clarify (and yes, I wrote them a mail as well, but hopes this would spark more general discussion of their products and business practices which might assure me.)