Hi Morokea & zexpress,
They may have been talking about their pillowtop option which is available if the Plush is still too firm. In their diagram on the bottom of the page here they put the Plush right in the middle of the firmness range.
Having said that … I would also keep in mind that there are no “standard” definitions or consensus of opinions for firmness ratings and different manufacturers can rate their mattresses very differently than others so a mattress that one manufacturer rates as being a specific firmness could be rated very differently by another manufacturer. Different people can also have very different perceptions of firmness and softness compared to others as well and a mattress that is firm for one can feel like “medium” for someone else or even “soft” for someone else (or vice versa) depending on their body type, sleeping style, physiology, their frame of reference based on what they are used to, and their individual sensitivity and perceptions. There are also different types of firmness and softness that different people may be sensitive to that can affect how they “rate” a mattress as well (see post #15 here) so different people can also have very different opinions on how two mattresses compare in terms of firmness as well and some people may rate one mattress as being firmer than another and someone else may rate them the other way around. This is all relative and very subjective and is as much an art as a science.
Phoenix