Hi BlackOutUT,
[quote]After looking around I heard of the company Soaring Heart from a good friend of mine. He purchased one of their other beds and really loves it. After searching this site, I didn’t see anything about them. From what I’ve learned on this site, them seem to be a good company who uses quality materials. On the other hand, they are expensive.
I’ve also seen Phoenix mention that Dallas/Ft Worth is one of the best areas in the country for mattress selection. I’ve seen several threads of recommendations about the area, but I didn’t see any current threads.[/quote]
Your question about Soaring Heart is rather co-incidental because they are about to become a member of this site (they will be listed in the next day or so).
You can see some of my previous comments about them in this post and this post
There are also more comments about them in the Seattle list here (which is hopefully what you are looking for).
I think highly of their knowledge and experience and their mattresses and futons all use high quality materials (including organic Dunlop latex, wool, and cotton and innersprings). They are very knowledgeable about the materials they use and are committed to educating their customers rather than “selling” them although as you mentioned they are also in a more premium budget range.
Interestingly enough … this site has been “required reading” for all their staff for some time 
Phoenix