The better options or possibilities I’m aware of in the Denver area are listed in post #2 here.
Yes … their memory foam mattresses are listed on memoryfoam.com and their gel foam mattresses are on selectfoam.com
They are not a member of the BBB which penalizes any business which isn’t registered with them. They have one unresolved complaint there according to the records which is usually enough to downgrade a non member (I’ve seen non members lowered to an F for a single complaint in two years that they didn’t even know about).
They do have some recent customer service complaints though which mostly involve not following through on their commitments but I have talked with Matt many times and I know he has good integrity and is “good people”. They do have a free return policy (including shipping) and their mattresses use high quality materials and have good value.
Because Tempurpedic is the most popular memory foam mattress … most memory foam manufacturers will have a fairly good idea of which of their mattresses “match” the various Tempurpedic models at least in terms of feel and performance (and you can also use the specs to see how they compare in terms of the quality of materials).
I should also mention that Select foam also has gel memory foam models which are also “matched” (both in design, quality of materials, and feel) to the various Tempurpedic models for those who prefer using gel foam instead of more traditional memory foam. The main benefits of gel memory foam are that they are more thermally convective and can make some difference in temperature regulation until temperatures equalize and they can also improve the compression modulus of memory foam so it doesn’t sink in quite so far over the course of the night.
Both have good return policies with free shipping in both directions should a return be necessary.
A few other differences that may exist between them.
Select foam uses American foam manufacturers while I don’t know if the NovosBed uses American or Chinese manufactured foam (they are put together in the USA and their foam is CertiPur certified so they are certainly “safe” but I don’t know where the foam is manufactured). you could ask them this if it was important to you.
Select foam uses higher quality base foam I believe it’s 2.5 lbs vs Novosbed 2.0 lb).
Select foam has specifically tested their mattresses to “match” the feel of the Tempurpedic line while I don’t know if the “matching” done by Novosbed is by design only or if they have also been matched by “feel” and performance (of course you could ask them this as well).
In the end … you are making choices between “good and good” IMO which means that the decision between the two would be based on personal preferences (rather than better or worse) and based on the objective, subjective, and intangible differences between them that are most important to you and are part of your own personal value equation.
Either way you would be making a good choice IMO.