Hi Chap,
Thanks for the kind words 
It’s nice to see people who do their "homework"and you have some good options available to you in the Newport News, Norfolk area.
https://www.cozypure.com/ Norfolk, VA. Local factory direct manufacturer. They are a member of this site which means I believe they are among the “best of the best”. They make a range of very high quality and beautiful natural latex mattressesalong with a complete range of natural and organic bedding products. Options include various layering choices and side to side split layering as well (each side customized for each person on the mattress). Cheryl the owner is passionate about all things natural, organic, and green and their factory is completely energy independent (solar, wind, and thermal energy). Their mattresses are higher quality and better value than what you would find in a major brand or chain store but are also in a more premium range than some of the other members here. They take a more holistic approach to a mattress purchase however and a mattress purchase gives you membership in their cuddle up club and a lifetime discount on all their bedding products so their value is ongoing long after the mattress purchase itself. They are a great choice for those who prefer high quality natural and/or organic materials and bedding products made by one of the greenest manufacturers in the country. You can see an example of one members experience here and some pictures in this thread.
http://www.originalmattress.com/ Hampton, Newport News, Chesapeake, Va and others in the area. They are a regional factory direct manufacturer who makes a range of mattresses using high quality materials with good value. Besides innerspring models, they also make two latex mattresses and a new memory foam model as well.
Some of the other retail possibilities in the area that would require some further research to make sure that they will give you the information you need about the layers and quality specs of their mattresses and the value of the mattresses they sell include (and I’ve listed the brands they carry I would include in my research) …
http://www.bedcraftersbymichelle.com/bedcrafters-mattress/ Williamsburg, VA. Retail direct outlet for Winndom. Michelle (the owner) is one of the more knowledgeable people I have met in the industry terms of technical knowledge and the ability to fit people to a mattress. She can custom layer a mattress and Winndom uses high quality materials and has good value. She is clearly mattress people, great integrity, and is well worth a visit if you are within reasonable driving distance. She is also a great resource for questions about Winndom mattresses which other retailers may not be able to answer.
http://crockinsfurniture.com/ Portsmouth, VA Custom Comfort by Winn NOTE: Store will soon be closing.
http://www.haynesfurniture.com/ Virginia Beach, VA. Restonic.
http://www.mattress4lesshamptonroads.com/ Portsmouth, Newport News, VA. Symbol, Englander, Therapedic, mLily. Only innerspring (including 2 sided) and memory foam. No gel or latex. Told me he will provide the density of the layers in their mattresses and I would always make sure you ask. Some of these are no longer listed on their site so make sure you check first to confirm what they are carrying since they may have changed their lineup.
Hope this helps.
Phoenix