Hi sleepoutlet,
It’s been a while since we talked 
I’m not sure what parts of the forum you’ve been reading (although I know you have a copy of our website on your site) but you can see what I consider to be the most important parts of the value of a mattress purchase in post #13 here (which is one of the most frequent posts I link to and is in the mattress shopping tutorial as well).
Suitability is first, durability is next, and all the other parts of a mattress purchase (including price, return exchange options, local vs online, and all the other parts of “value” that are important to each person) are third.
In other words … I don’t focus on price … I focus on helping people to understand and identify the parts of “value” that are most important to them and asking “why” they are important so they can make meaningful comparisons regardless of price which I agree is only one part of the “value” of a mattress purchase.
For some people a $50,000 VI Spring mattress may be the best “value” available if it’s the best “match” for the parts of their personal value equation that are most important compared to the other mattresses they are considering although I would certainly encourage them to make some good “value” comparisons so that they are making comparisons that are meaningful to them.
I appreciate your comments but I had to remove the last part of your post because it was too “self promotional” which is against the rules of the forum.
Having said that you are listed as one of the better options or possibilities in the San Jose and San Francisco area lists so hopefully the customers there that are in reasonable driving distance will compare the “value” of the mattresses you offer to the other options that are available in the area.
Phoenix