Hi JAGWLB,
I switched your post to a new topic of its own so your comments wouldn’t get mixed in with another members topic or start drifting outside the scope of the original topic you posted in.
Welcome … and I’m glad you found us 
You probably know this already but just in case … the first place to start your research is the mattress shopping tutorial here which includes all the basic information, steps, and guidelines that can help with how to make the best possible choice … and perhaps more importantly know how and why to avoid the worst ones.
Two of the most important links in the tutorial that I would especially make sure you’ve read are post #2 here which has more about the different ways to choose a suitable mattress (either locally or online) that is the best “match” for you in terms of “comfort”, firmness, and PPP that can help you assess and minimize the risks of making a choice that doesn’t turn out as well as you hoped for and post #13 here which has more about the most important parts of the “value” of a mattress purchase which can help you make more meaningful quality/value comparisons between mattresses in terms of suitability (how well you will sleep), durability (how long you will sleep well), and the overall value of a mattress compared to your other finalists based on all the parts of your personal value equation that are most important to you.
As you may already know Flobeds is one of the manufacturing members of this site which means that I think very highly of them (and Dewey and Dave) and that I believe that they compete well with the best in the industry in terms of their quality, value, service, knowledge, and transparency.
If you are looking at an online purchase then the tutorial includes a link to a list of the members here that sell mattresses online (in the optional online step) and many of them also sell latex and latex hybrid mattresses that use different types and blends of latex that have a wide range of different designs, options, features, return and exchange policies, and prices that that would be well worth considering as well.
If you are also considering local options then if you let me know your city or zip code I’d be happy to let you know about any of the better options or possibilities I’m aware of in your area.
Phoenix