Hi Phoenix - my husband and I are finally ready to buy a new mattress after ten years of marriage, and we want to get one that will last hopefully ten more! We went to a city mattress showroom just to see what’s out and got overwhelmed by the sheer quantity of mattresses on display and a salesman more interested in selling a story than giving us real info about mattresses. So cue research and finding ourselves on your very informative site - my question for you is where would you recommend we try next? We live between Buffalo and Rochester New York and could go in either direction for a quality mattress. Thanks for any recommendations!
Hi Lasaleia.
Welcome to our Mattress Forum! 
I am glad you have found us.
Comfort/pressure relief and support/alignment are the two most important functions of a mattress for everyone and the first thing to consider when looking for a mattress which is the only way to know for certain whether any specific mattress will be a suitable choice that provides you with both will be based on your own careful testing or your own personal experience when you sleep on it because different people can have very different needs and preferences in a mattress in terms of comfort, firmness, and PPP (Posture and alignment, Pressure relief, and your own Personal preferences).
While I can certainly help with “how” to choose … It’s not possible to make specific suggestions or recommendations for either a mattress, manufacturers/retailers, or combinations of materials or components because the first “rule” of mattress shopping is to always remember that you are the only one that can feel what you feel on a mattress and there are too many unknowns, variables, and personal preferences involved that are unique to each person to use a formula or for anyone to be able to predict or make a specific suggestion or recommendation about which mattress or combination of materials and components or which type of mattress would be the best “match” for you in terms of “comfort”, firmness, or PPP (Posture and alignment, Pressure relief, and your own Personal preferences) or how a mattress will “feel” to you or compare to another mattress based on specs (either yours or a mattress), sleeping positions, health conditions, or “theory at a distance” that can possibly be more reliable than your own careful testing (hopefully using the testing guidelines in step 4 of the tutorial) or your own personal sleeping experience (see mattress firmness/comfort levels in post #2 here).
I’m not sure what you’ve read since you found the site but just in case you haven’t read it yet … the first place to start your research is the mattress shopping tutorial here (there is a condensed version of it at the end of that post) which includes all the basic information, steps, and guidelines that can help you make the best possible choice … and perhaps more importantly know how and why to avoid the worst ones. Two of the most important links in the tutorial that I would especially make sure you’ve read are post #2 here which has more about the different ways to choose a suitable mattress (either locally or online) that is the best “match” for you in terms of “comfort”, firmness, and PPP that can help you assess and minimize the risks of making a choice that doesn’t turn out as well as you hoped for and post #13 here which has more about the most important parts of the “value” of a mattress purchase which can help you make more meaningful quality/value comparisons between mattresses in terms of suitability (how well he will sleep), durability (how long he will sleep well), and the overall value of a mattress compared to your other finalists based on all the parts of your personal value equation that are most important to you (including the price of course and the options you have available after a purchase if your choice doesn’t turn out as well as you hoped for).
When assessing any product, also be sure that you find out information listed here so you can compare the quality of the materials and components to the durability guidelines here to make sure there are no lower quality materials or weak links in a mattress that would be a cause for concern relative to the durability and useful life of a mattress before making any purchase.
I have discontinued the provision of listings of potential retailers in various geographic regions (unless they are already approved site members), because of the difficulty in maintaining such lists in a retail landscape that is constantly changing, and most importantly the confusion it was creating with the consumer members who incorrectly assumed that these businesses had indeed gone through the strict vetting and qualification process that is part of becoming an approved member of The Mattress Underground. Such an assumption is unfair to both the consumers seeking assistance, as well as the very businesses and manufacturers who have indeed qualified the be members here of The Mattress Underground.
You can perform a forum search and you can type in the key term any city or area you would be closer to and consider driving such as Bufflao or Syracuse (or other towns in western NY) to see what other businesses have been discussed in that region which may be helpful to you.
Whatever business you’re considering, I would always confirm that any retailer or manufacturer that you wish to visit is completely transparent (see this article) and also make sure that any mattress that you are considering meets the Post #13 quality/value guidelines here.
If you have any questions about specifications or certain products you discover, feel free to post back on the forum and I’ll do my best to be assistive.
Phoenix