Why Google isn't your friend when shopping...

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Hi Richmond Bedding.

Thank you for taking the time to write and share your insights about some of the commonly used deceptive sales and advertising practices used to manage consumer perception and take advantage of ignorance and confusion. This state heavily exploited with different tech/internet mechanisms and general marketing clichés.

To add more to the picture here are a couple of older good articles [url=https://www.nytimes.com/2011/08/20/technology/finding-fake-reviews-online.html]New York Times[/ur] and the [url=Fake reviews plague consumer websites | Online shopping | The Guardian]Guardian[/ur] on fake reviews (not fake review sites) and also this [url=https://www.nytimes.com/2018/06/13/smarter-living/trust-negative-product-reviews.html]NYT[/ur] article talking about “online reviews that are less trustworthy than we think”

The good news is that there is an increased public awareness and openness to see through these marketing tactics. I am always glad of any concerted effort to inform, educate, and provide consumers with the critical skills and abilities needed with any purchasing decision.

Promoting factual and accurate information along with any efforts to enhance service offerings is the only way I know to empower and truly satisfy a consumer.

Phoenix